Way to Go is an interactive experience for human beings between 5 and 105 years old. Maybe it lasts six minutes; maybe it lasts forever. Way to Go is ready for your web browser and willing to go VR, if you’re Rift-y. It is like a grey squirrel balanced on a branch, fearless. Made by Vincent Morisset, Caroline Robert, Édouard Lanctôt-Benoit and the studio AATOAA, visionary creators of BLA BLA and Arcade Fire’s award-winning Just A Reflektor.
Produced by the National Film Board of Canada, co-produced by France Televisions, with a mesmerizing soundtrack by Philippe Lambert, it is a game and a solace and an alarm, a wake-up call to the hazards of today.
At a moment when we have access to so much, and see so little, Way to Go will remind you of all that lies before you, within you, in the luscious, sudden pleasure of discovery.
FWA People’s Choice Award 2015, Webby Award x 3 (Virtual Reality Game, Net Art and People’s Voice for Net Art), Adobe Cutting Edge Award, FWA Site of the Month, Awwwards Site of the Day, Numix, Communication Arts Award, Kill Screen Playlist, Japan Media Art Festival (Jury Selection, Art Category), Communication Arts – Interactive Annual 2016, Boomerang (Grand Prize).
Directed and shot by
Music and sounds
Creative coding and technology
Animations, drawings, macro videos and costumes
Rotoscopy and tracking
The characters in the video
Philippe Lambert, Édouard Lanctôt-Benoit, Vincent Morisset & Caroline Robert
Shot in Mauricie, Eastern Townships
the Laurentians and on the Mount Royal in 2014.