The data driven marketing revolution: are we there yet?

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Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers helping them drive better results across the customer lifecycle, from acquisition to retention through buying patterns, purchase habits and consumer behaviour. Marketers now have the ability to capture more information about their customers than ever before, but how can they make the most of the data? In this panel, we will discuss the tools, process frameworks and methodologies that are used in e-commerce platforms to build a data driven strategy, will share best and worst practices and touch upon data privacy and protection given the looming “privacy apocalypse”.

Moderator: Elena Poughia, MD at Dataconomy


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