Social media marketing and analytics tools are like peanut butter and jelly – one just won’t work without the other one. Analytics helps you understand what you do well and, even more importantly, what do do wrong so that you know what to fix and improve.
Sir Arthur Conan Doyle’s Sherlock Holmes once said:
Data! Data! Data! I can’t make bricks without clay!
Just like Sherlock Holmes carefully gathers evidence and puts together another pieces of the puzzle to solve a case, you should gather, analyze bits of data to make sense of your marketing efforts and get the full picture of the situation – social media analytics tools are here to help.
Let’s see what the best social media analytics tools are. Some of them are free, some paid.
One, seemingly unrelated social media analytics tool is Google Analytics.
Even though Google Analytics has been mainly designed to analyze the web performance of your website, it also offers plenty of insights about social media, for example:
Google Analytics is free.
Another, this time paid, social media analytics tool I personally really, really, really like is BuzzSumo.
What is BuzzSummo? It’s a content analytics tool – among many features such as brand monitoring, social listening or competitor research, it also provides social media analytics:
BuzzSumo offers free trial.
Correct, that’s us – one of the best social media monitoring tools. Says who? Says Buffer!
Brand24 is a paid tool starting at $49 a month and offers a free, 2-week trial (no card required).
The tool does web and social media monitoring and analytics. You can monitor keywords related to your company, for example company name, website address, company hashtag, marketing campaign name or hashtag and discover how they perform in social media in terms of social media reach, engagement, volume of mentions, influential sources mentioning them, etc.
One of the best social media analytics tools is Cyfe – a business dashboard tool.
It syncs up data from many, many, many marketing tools in one place.
The number of available integrations and dashboards is astonishing and makes Cyfe a powerful tool – it covers not only social media analytics tools but also advertising, email, monitoring, sales, SEO and web analytics tools!!!!
However, let’s focus on the social media part.
In Cyfe, you can build your social media dashboard including following apps and data:
You can try it out for free.
At Brand24, we use CoSchedule as our editorial calendar – it never let us down and we can surely recommend it to all small, medium and large businesses.
The cool thing about CoSchedule is that it analyzes the performance of your social media posts and, on this basis, suggests improvements and recommends particular actions across all your social media channels, for example:
What’s more, CoSchedule provides analytics of your social media posts, including:
Another all time best social media analytics tool is Sprout Social. It’s comprehensive social media management tool you can use to track your performance in social media.
The platform offers plenty of features to analyze social media performance, engagement, post social media messages or listen to social media conversations about your company. Sprout Social has a plenty of features. To make users’ lives easier, they offer solutions:
If you’re interested in the hashtag game, Keyhole is a nice tool to learn a bit about the hashtags you use. Keyhole supports also account, keyword and URL tracking on the Web. What’s more, you can use Keyhole to track mentions about social media profiles, keywords and URLs.
Importantly, you can request historical data from Twitter and Instagram including information about the number of posts, users, engagement and influencers. There are 5 pricing plans and the highest one includes:
Brandwatch is one of the best social media monitoring and analytics tool out there.
It collects online mentions from all over the Web: social media, discussion forums, blogs, news sites and other publicly available sources. Also, it has plenty of features that allow in-depth analytics of your online mentions. Some of the features include:
Quintly can help you with social media analytics including Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Pinterest and blogs. There’s plenty of features for each platform but the most important features include:
Audiense is one of the best Twitter analytics tools. What’s cool is that it’s free if you have less than 5k followers.
It gives you a unique insight into your followers: