At BSO Multimedia we always recommend that creativity is the key to directing the Advertising and communication initiatives of a brand. We will never be promoters of a brand copying what another brand does … “because it worked” … since that is how the effectiveness of advertising for a brand “does not work”.
However, we believe that language and aesthetics in brand communications are in permanent evolution … in continuous mutation, just like the human being. And they are a permanent manifestation of the changes in popular culture and aesthetic values of an era. Being aware of what is happening in the world in relation to how brands are communicating is tremendously useful for anyone who has a mission to communicate. In any context.
For this reason, we share with you a selection of the best commercials of the month that we have found most interesting to share with you.
“Fantastic Voyage” TV spot made by ad agency “72andsunny” for Adobe USA and directed by director Antoine Bardou-Jacquet. It was released in August 2020.
The concept revolves around the idea of inviting creators on a fantastic journey thanks to the magic of imagination (and a little help from Photoshop). The idea is to unleash creativity and transform your daily routine into a magical odyssey, using the mystical powers of Photoshop. Adobe believes that the world is the canvas of creators; it is suitable for all the mixes, compositions, mixes and reinvention that the creative mind desires. Nothing is off the limits of interpretation, not even reality.
“We Meet Again” TV commercial done by “Forsman & Bodenfors” advertising agency for Telia Sweden.
The idea revolves around the idea of Telia as a brand that brings the family together in the best network in Sweden.
If you are convinced that producing a good commercial for social media, VOD or TV helps your brand reach your audience and increase sales, then we can help. Professionally producing a commercial for your brand is inexpensive. See the solution in the following link:
“Finally Married” TV commercial made by “TRY & APT” advertising agency for DNB Norway.