At BSO Multimedia we always recommend that creativity is the key to directing the Advertising and communication initiatives of a brand. We will never be promoters of a brand copying what another brand does … “because it worked” … since that is how the effectiveness of advertising for a brand “does not work”.
However, we believe that language and aesthetics in brand communications are in permanent evolution … in continuous mutation, just like the human being. And they are a permanent manifestation of the changes in popular culture and aesthetic values of an era. Being aware of what is happening in the world in relation to how brands are communicating is tremendously useful for anyone who has a mission to communicate. In any context.
For this reason, we share with you a selection of the best commercials of the month that we have found most interesting to share with you.
The TV Advert titled Rewind City was done by Publicis Conseil advertising agency for Orange in France.
The TV Advert titled Mermaid was done by DPZ&T advertising agency for Renault in Brazil.
Behind the scenes of the Renault Automobiles commercial shot as a stunt double in, in Brazil.
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The TV Advert titled Happy Day was done by BETC advertising agency for Citroen in France. It was released in the September 2020.