The Super Bowl celebration has passed and we have made a selection of the best commercials presented during its celebration. But why is this event so important for advertising?
First thing: The cost of an ad space. 30 seconds of advertising space at the event can cost up to $ 5.6 million … yes! Faced with costs of this magnitude, the content that brands decide to present must be definitely relevant and the result of much study, strategy, planning and reflection.
The second thing: The audience. It was estimated that this 2021 96.1 million people attended the event. An atypical year, due to the COVID pandemic. Last year the audience was 102 million people. These audience numbers are without counting the collateral audience that consumes related material on social networks after the event, even those who view the commercials presented. We emphasize again, it is a large audience and a mistake in what brands communicate can have great consequences. It is not an event for improvisations.
It is for this reason that we have selected a group of commercials which, in our opinion, have the necessary quality to take advantage of the unique opportunity to be present at this collective event. There were a lot of witty, funny, and occasionally weird TV commercials. Here is our selection:
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