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At BSO Multimedia we always recommend that creativity is the key to directing the Advertising and communication initiatives of a brand. We will never be promoters of a brand copying what another brand does ... "because it worked" ... since that is how the effectiveness of advertising for a brand "does not work".
However, we believe that language and aesthetics in brand communications are in permanent evolution ... in continuous mutation, just like the human being. And they are a permanent manifestation of the changes in popular culture and aesthetic values of an era. Being aware of what is happening in the world in relation to how brands are communicating is tremendously useful for anyone who has a mission to communicate. In any context.
For this reason, we share with you a selection of the best commercials of the month that we have found most interesting to share with you.
200 Years, Johnnie Walker
The web movie titled Astronaut (Director's Cut) produced by the AlmapBBDO advertising agency for Johnnie Walker Brazil. It was published in December 2020.
Elton John and Michael Caine in the Covid vaccination campaign.
Elton John and Michael Caine appeared in a new video to encourage people to get vaccinated against Covid-19 and show that it is easy and safe. Both stars, in their 70s and 80s, have been vaccinated ... the NHS is now asking when anyone else 70 and over who has not yet been vaccinated will be vaccinated. It was published in February 2021.
If you are convinced that producing a good commercial for social networks, VOD or TV helps your brand reach its audience and increase sales, then we can help you. Professionally producing a commercial for your brand is economical. See our solution in the following link:
Perfect World. Stop the World I Want Nestle.
The TV Commercial titled Perfect World was done by GUT Advertising Agency for Nestlé Brasil. It was published in February 2021.