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At BSO Multimedia we always recommend that creativity is the key to directing the Advertising and communication initiatives of a brand. We will never be promoters of a brand copying what another brand does ... "because it worked" ... since that is how the effectiveness of advertising for a brand "does not work".
However, we believe that language and aesthetics in brand communications are in permanent evolution ... in continuous mutation, just like the human being. And they are a permanent manifestation of the changes in popular culture and aesthetic values of an era. Being aware of what is happening in the world in relation to how brands are communicating is tremendously useful for anyone who has a mission to communicate. In any context.
For this reason, we share with you a selection of the best commercials of the month that we have found most interesting to share with you.
Pocari Sweat - "But I Saw You" ft. Nakajima Sena
The TV Advert titled But I Saw You was done by Dentsu advertising agency, directed by Show Yanagisawa for Pocari Sweat in Japan. It was released in the April 2021.
2021 LG OLED evo l Light up your world.
The TV Advert titled Light Up Your World was done by The & Partnership advertising agency, directed by Sam Brown for LG in United Kingdom. It was released in the March 2021.
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The TV Advert titled Fumble was done by Tbwa advertising agency, directed by Kim Gehrig for AT&T in United States. It was released in the March 2021.