In the early 1990s, Patrick Dufour thought of an invention: coloured shaving foam/cream, orange, yellow, green, purple, etc…Patrick eventually registered this idea in 2008 with the B.O.I.P (Benelux Office for Intellectual Property). Patrick recently discovered that a similar product, but somewhat different was created in 2013. That´s why Patrick thought that it was high time to publicly expose his versión.
And now Patrick has a very special challenge for all designers. Normally, a product attracts publicity. Patrick tries the opposite: advertising that leads to the real creation of the imagined virtual object. How? By summoning the designers to make their proposals and obtain in Behance publicity making the designs public (through appreciations) estimates that a company in the field will end up seeing this product, and interested in its potential, will manufacture it. So, a utopia? Many projects started with a utopia in mind.
Here what the Behance platform designers was do.