Have you heard of the zero-click results? You have probably seen them. A zero-click search result is in which Google automatically offers an answer to your search from an automated snippet.
For example, if you are looking for “marketing,” Google will offer you an automated result that it generates. You will have to go down to see Adwords results and organic content.
Google even show results for much wider searches. From “What is a cryptocurrency?” To “How to create a marketing funnel ?, Google has a snippet that answers you so you don’t have to keep looking at other results.
Is this why it is important? Because according to Jumpshot information, 61.8 percent of Google’s results are currently zero-click results. As a result, there are more and more keywords that are no longer profitable.
Although automatic snippet usually comes from a website that appears on the first search page, companies still don’t know how to optimize their content so that Google chooses them over others. Needless to say, this is relevant for any business that wants to advertise on Google.
Opportunity: The brand that appears first in this on-SERP SEO snippets model will have a great competitive advantage.