NIKE – Equality commercial, generating awareness.

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Below we transcribe the text of this fabulous NIKE commercial that seeks to raise awareness in American society in these times of crisis and segregation. We like it very much when the advertising and projection of a brand lends itself to send this important and timely message. Bravo for NIKE.

Is this the land history promised?
This field of play.
Where the dream of fairness and mutual respect lives on.
Where you are defined by actions, not your looks and beliefs.
For too long these ideals have taken refuge inside these lines.
Equality should have no boundaries.
The bond between players should exist between people.
Opportunity should be indiscriminate.
Worth should outshine color.
The ball should bounce the same for everyone.
If we can be equals here, we can be equals everywhere.

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