News

March 5, 2020

If you’re using a single tool for measurement, think again

Searching on a laptop or smartphone. Shopping via an app or through social media. Watching videos on a tablet or connected TV. Every day, people interact […]
March 2, 2020

Internet trends, from February 2 to March 2, 2020.

February 28, 2020

Coca-Cola storytelling an incredible campaign that connects with the public

This is a brand that everyone knows: the giant of the Coca-Cola industry. The company has perfectly segmented and located its audience, knows it well and […]
February 27, 2020

Nike uses storytelling to show that the impossible can be achieved

Nike, the world-renowned sports brand, has understood and used the power of good storytelling for longer than people have been on the Internet. In 1999, he […]
February 26, 2020

Learning from the storytelling of the Goodlife Fitness brand

With more than 365 branches around Canada and the United States, the brand has shown tremendous growth since its creation in 1979. He realized that what […]
February 24, 2020

The World’s Best Storytellers

Since before blogs were created, people have told stories. Shocking. I know. But long predating the clickity-clacking of our keyboards were generations of people finding creative […]
February 19, 2020

HUMAN…The movie, three years collecting real-life stories from 2,000 women and men in 60 countries.

If you want to transform watching a monumental documentary multimedia then set aside in your daily routine a few hours and invest it in enjoying HUMAN, […]
February 18, 2020

Market research methods useful for brands.

Market research has achieved an important role among brands, companies and on their own. To have a reflection of this, Statista reveals that it is an […]
February 17, 2020

Creativity & The Future of Brand Advertising.

We live in an on-demand, interactive world where consumers are now more in control of their content experience. We’ll explore the future of advertising and the […]
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