Blog
December 1, 2017
We present the deep photographic work of Federico Van Praag Tugues, a young Venezuelan-Spanish photographer.
The interesting thing about Vanpraag's work is that even with his young age he manages to capture the deep reality with his camera, to see that hidden reality for most mortals inviting us to a reflection on that time stopped by him. All this also achieving a new aesthetic that will undoubtedly give much to speak in the not too distant future.
November 5, 2018
Today competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand is what stands behind each successful product. Nielsen’s Global New Product Innovation Survey discovered that nearly 59% of people prefer to buy new products from brands familiar to them, and 21% say they are ready to purchase a product if it comes from a brand they like.
Some people got used to thinking that only marketing specialists do all the job in branding. However, if you say it to professional designers, they’ll tell you how wrong you are. As an American graphic designer Paul Rand said: «Design is the silent ambassador of your brand.» The article tells about the essence of branding as well as the role of design in it. Also, we’ll define the key stages of effective brand creation.
January 15, 2020
Marta Cerdà is an Amsterdam based independent Artist, Type Designer, Illustrator and Art Director. She works for Arts, Culture and Advertising clients abroad since 2008. Marta has been awarded by major Design competitions like The Type Directors Club, The Society of Publication Designers and the Art Directors Club Young Guns, among others. She also lectures about Design at creative conferences and Universities internationally.
August 18, 2020
A video, when well produced, allows you to be concise in your message and capture the audience's interest in the first few seconds. Remember that in these modern times your audience rarely has unlimited time to make contact with your brand. Your audience only has MICRO-MOMENTS in most cases. Statistics comment that the audience gives you a period of up to 10 seconds to give you the opportunity to captivate in order to view a complete message. We are convinced that this statistic is very generous, we have seen in Internet consumption statistics of most of our clients that they will give you a maximum 5 seconds of opportunity to convince yourself to continue viewing the message relate to your brand.
January 21, 2020
Predictive analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, the data were more accessible, and the software were easier to use. Now “predictive analytics” itself is almost a buzzword, after nearly 30 years of backward-looking marketing tracking.
Today, well over 30 years after the founding of Lotus Software, even medium-sized businesses are often still operating their marketing “scoreboards” in Google Sheets or One Drive… “throw it in a spreadsheet” still works.
But businesses with an eye on the future want to know more than just what happened in the past. “Scoreboards” (most analytics tools and tracking) don’t tell you what the score will be. More and more executives are searching for ways to look forward with their numbers, not just back...
October 23, 2020
Social networks have become multimedia channels where video messages have taken a stellar role in recent years, generating more audience than other information formats. However, the characteristics of each network are not the same in audience or in the video formats they can handle (duration and content). This forces advertisers to know the specific characteristics of each network in order to draw up an effective strategy to guarantee optimal advertising investment for video content.
In summary: Each social network has its clearly defined audience and its video duration formats and context. These particular characteristics must be part of the brand strategy to be successful in social media management.
Next we will see the particularities of each network in relation to the video content that they can assimilate and the market segment they serve...
May 6, 2019
Predictive Analytics is among the most useful applications of data science. Using it allows executives to predict upcoming challenges, identify opportunities for growth, and optimize their internal operations. There isn’t a single way to do predictive analytics, though; depending on the goal, different methods provide the best results.
Predictive analytics has a wide spectrum of potential applications. It follows logically that there’s an equally wide variety of models in use.
Here is a summary of the main options...
September 18, 2019
In his memoir, “Possibilities,” Herbie Hancock describes the single most illuminating moment in his jazz career. It came when he was very young, playing keyboard with Miles Davis. During the show, Hancock suddenly played a chord he called, “so wrong” that he was stunned into momentary silence. “But Miles didn’t judge it,” he said in an interview with Jared Bowen. “He paused and played a few notes that suddenly made it work.”
It took years for Hancock to integrate that moment into his personal musicianship—to learn not to judge the work—but it changed everything he did. The concept of going into the unfamiliar in art has fascinated me for a while—I even wrote an awkward analysis of Neil Young’s forays in a post called, The Unexpected Note, when I had even less knowledge of music. But I think the arts are all connected, and we will get to the answers sooner if we take multiple routes.
August 28, 2020
There is no doubt that social networks have become one of the platforms for brands. However, the protagonists are more than social networks themselves; they are the influencers who work on them.
Influencers are people with a high level of popularity and charisma within the online world. Because of this, they manage to increase sales and enhance the image of many brands.
However, there are different types of influencers, both according to the type of content they publish and their reach. Because of them, a wide range of possible campaigns of influencer marketing exists. This post will focus on identifying the most successful ways to collaborate for your influencer marketing campaign.