News
May 4, 2021
Jessica Walsh is a designer & art director working as a partner at NYC based design firm Sagmeister & Walsh.
She lectures about design at creative conferences and universities internationally. She teaches design & typography at The School of Visual Arts in NYC.
April 28, 2021
Playing For Change is a movement created to inspire and connect the world through music, born from the shared belief that music has the power to break boundaries and overcome distances between people.
The main focus of the project is to record audio and video musicians performing in their natural settings and combine their talents and cultural power in innovative videos that we call Songs Around The World.
During the realization of this project, they realized that it was not enough to record and share the music: the producers wanted to find a way to contribute something to the communities they got to know throughout their travels. Thus was born, in 2007, the Playing For Change Foundation, a non-profit organization dedicated to the creation and development of music schools for these communities.
April 26, 2021
L'Oreal USA spends more than a billion dollars annually on measured media, and as it has moved money rapidly into digital media in recent years, most of that targets consumers evaluating products they already know about.
But the "Zombie Boy" viral video campaign, that this year celebrates 10 years, for one of the smallest of the company's 23 brands -- Dermablend professional skincare and cosmetics -- is showing the company can also go the low-budget route to generate awareness for little-known and new products. "Zombie Boy" Rick Genest generated 5.7 million views in its first 10 days in late October 2011. The video also has generated more than 200 million media impressions, including being featured on the Thomson Reuters video billboard on Times Square.
April 22, 2021
In 2020 and so far in 2021 we have witnessed in the world, in an accelerated way and in some cases forced, an accelerated and massive assimilation of new technologies in all areas of life on the planet. It has been an adaptive response to the restrictions in our daily lives that COVID has imposed on the lives of all human beings.
As the editor of the interesting magazine Wired rightly states, the world discovered that trips to the future do exist … in 6 weeks we are 10 years ahead of us in the full and obligatory assimilation of new technologies. That causes many social phenomena that are still under study by practitioners of human behavior. An immediate one, which is already well documented, is the sudden change in human consumption patterns. We are sure some of these changes will be temporary, but many others are here to stay. The consequence: markets have been transformed … and there are many who have not yet found out.
April 20, 2021
In today’s world, crafting a data-driven marketing strategy is critical for any organization. To that end, most marketers turn to data management platforms (DMPs) to help them deliver and execute their respective strategies. According to the Nielsen CMO report, 63% of marketers in the U.S. consider DMPs one of the top three most important marketing and measurement technologies.
Given this demand, it’s not surprising that the DMP marketplace is crowded with hundreds of vendors claiming that they have the bells and whistles marketers need to succeed in the data-driven world we now operate in. But with so many vendors fighting to stand out, it’s no surprise that many marketers aren’t able to truly differentiate the competing solutions. And to be fair, from an eagle’s eye view, I don’t know that there is a way to.
April 12, 2021
At BSO Multimedia we always recommend that creativity is the key to directing the Advertising and communication initiatives of a brand. We will never be promoters of a brand copying what another brand does ... "because it worked" ... since that is how the effectiveness of advertising for a brand "does not work".
However, we believe that language and aesthetics in brand communications are in permanent evolution ... in continuous mutation, just like the human being. And they are a permanent manifestation of the changes in popular culture and aesthetic values of an era. Being aware of what is happening in the world in relation to how brands are communicating is tremendously useful for anyone who has a mission to communicate. In any context.
For this reason, we share with you a selection of the best commercials of the month that we have found most interesting to share with you.
April 10, 2021
The design of packaging and labels is definitely an art, a utilitarian art but no less art than others, in a way it has the objective of generating visual pleasure and communicating attributes ... which is also a message.
Definitely to design product packaging and labels the designers must have talent so that the results of the designs add value to the product development work. In this order of ideas CHAD MICHAEL STUDIO do their work very well, is a design studio based in Dallas, TX, USA, specializing in unique package design, product development, and attractive branding. "Crafted under scrutiny for the uncommon".
April 9, 2021
What is Youtube? Some think that YouTube counts as a social network. Others see it more as an online video platform.
But the truth is that YouTube has two billion monthly registered users around the world and ranks as the most used online platform. This is not something that can be ignored by any brand.
So in that sense, whether or not YouTube meets the criteria for social media is irrelevant. It is more popular than all of them. But with over 500 hours of video uploaded per minute, effective YouTube marketing is easier said than done.
However, YouTube and the rest of the networks have something in common. If brands want to have some level of relevance, they must have a strategy and must be clear that they must think outside the box in order to have a hook with their potential audience.
Year after year we see how brands give after feet on YouTube and fail to understand that they must do things differently, from a creative point of view, in order to make effective use of this powerful channel. Until this is understood, we will continue to see fortunate phenomena that an independent producer has a much larger audience than economically powerful brands. We like that, as it places greater emphasis for success on creativity and strategy than on money.
April 6, 2021
CineShader is a real-time 3D shader visualiser. It leverages the Shadertoy.com API and three.js to bring thousands of existing shader artworks into a cinematic 3D environment.
Three.js is a cross-browser JavaScript library and application programming interface (API) used to create and display animated 3D computer graphics in a web browser using WebGL.
Three.js allows the creation of graphical processing unit (GPU)-accelerated 3D animations using the JavaScript language as part of a website without relying on proprietary browser plugins. This is possible due to the advent of WebGL.
CineShader give to the Shadertoy users an extension to demonstrate their shaders with a different presentation.