Blog

April 25, 2019

Top Commercials

At BSO Multimedia we always recommend that creativity is the key to directing the Advertising and communication initiatives of a brand. We will never be promoters of a brand copying what another brand does ... "because it worked" ... since that is how the effectiveness of advertising for a brand "does not work". However, we believe that language and aesthetics in brand communications are in permanent evolution ... in continuous mutation, just like the human being. And they are a permanent manifestation of the changes in popular culture and aesthetic values ​​of an era. Being aware of what is happening in the world in relation to how brands are communicating is tremendously useful for anyone who has a mission to communicate. In any context. For this reason, we share with you a selection of the best commercials of the month that we have found most interesting to share with you.
June 5, 2018

The world presents an graphic interpretation of a Creative House.

A group of artists got together to set out to represent graphically what is the essence of being creative. Every artists from all over the world presents an interpretation of a creative house - a place for art, inspiration and excelence. We invite you to see the result below...
April 9, 2019

Studio Kronk is a semi-fictional atelier based somewhere on earth and dedicated to exploring spirited creative solutions for humans.

Studio Kronk is a semi-fictional atelier based somewhere on earth and dedicated to exploring spirited creative solutions for humans of all shapes and sizes, making beyond awesome products, and finding the perfect balance of logic, magic and coffee. The studio strives to constantly have adventures of creativity and find kickass ways to use graphic art, karma and good ol' brainpower to push clients' and the work into new, fun and exciting realms. We invite you to enjoy his excellent graphic work...
April 20, 2021

How Can Activate My Data Driven Marketing strategy?

In today’s world, crafting a data-driven marketing strategy is critical for any organization. To that end, most marketers turn to data management platforms (DMPs) to help them deliver and execute their respective strategies. According to the Nielsen CMO report, 63% of marketers in the U.S. consider DMPs one of the top three most important marketing and measurement technologies. Given this demand, it’s not surprising that the DMP marketplace is crowded with hundreds of vendors claiming that they have the bells and whistles marketers need to succeed in the data-driven world we now operate in. But with so many vendors fighting to stand out, it’s no surprise that many marketers aren’t able to truly differentiate the competing solutions. And to be fair, from an eagle’s eye view, I don’t know that there is a way to.
September 23, 2020

Today, are videos important in the communication of a brand?

As we have seen previously, a reality of brands in the 21st century is that first of all they have the need to communicate with their target audience in order to establish effective communication and add value to that audience. After an assessment by the client about the brand's offer, they begin to transit the sales funnel. That means that first you give value and then you receive the purchase of your product or service from your target market. Like life itself …. give to receive!
September 4, 2020

What You Don’t Know, a 3D virtual experience with music.

Immerse yourself in the creative process of avant-garde artist Matthew Dear and his new single What You Don’t Know...
April 12, 2021

The best commercials

At BSO Multimedia we always recommend that creativity is the key to directing the Advertising and communication initiatives of a brand. We will never be promoters of a brand copying what another brand does ... "because it worked" ... since that is how the effectiveness of advertising for a brand "does not work". However, we believe that language and aesthetics in brand communications are in permanent evolution ... in continuous mutation, just like the human being. And they are a permanent manifestation of the changes in popular culture and aesthetic values ​​of an era. Being aware of what is happening in the world in relation to how brands are communicating is tremendously useful for anyone who has a mission to communicate. In any context. For this reason, we share with you a selection of the best commercials of the month that we have found most interesting to share with you.
September 18, 2019

Herbie Hancock: Buddhism and Creativity

In his memoir, “Possibilities,” Herbie Hancock describes the single most illuminating moment in his jazz career. It came when he was very young, playing keyboard with Miles Davis. During the show, Hancock suddenly played a chord he called, “so wrong” that he was stunned into momentary silence. “But Miles didn’t judge it,” he said in an interview with Jared Bowen. “He paused and played a few notes that suddenly made it work.” It took years for Hancock to integrate that moment into his personal musicianship—to learn not to judge the work—but it changed everything he did. The concept of going into the unfamiliar in art has fascinated me for a while—I even wrote an awkward analysis of Neil Young’s forays in a post called, The Unexpected Note, when I had even less knowledge of music. But I think the arts are all connected, and we will get to the answers sooner if we take multiple routes.
April 10, 2021

The unique package design of the CHAD MICHAEL STUDIO

The design of packaging and labels is definitely an art, a utilitarian art but no less art than others, in a way it has the objective of generating visual pleasure and communicating attributes ... which is also a message. Definitely to design product packaging and labels the designers must have talent so that the results of the designs add value to the product development work. In this order of ideas CHAD MICHAEL STUDIO do their work very well, is a design studio based in Dallas, TX, USA, specializing in unique package design, product development, and attractive branding. "Crafted under scrutiny for the uncommon".