Blog

May 1, 2020

Kévin Ferreira’s “Imaginary Art” mixes fiction and reality.

Kévin Ferreira is a digital artist born in Dordogne, France and currently based in Bordeaux. It was during my childhood that my creative mind began to appear At the age of 18 he discovers a passion for digital arts that has accompanied him to this day.
May 7, 2019

The work of freelance design artist and photographer Viktor Hertz from Uppsala, Sweden.

Freelance design artist and photographer Viktor Hertz is located in Uppsala, Sweden. An expert in designing posters, he's currently a bit obsessed with custom art movie posters, but tries to stretch his creative muscles as wide as possible. Take a look at his hilarious recreated logos - this one we're sure we can all relate to! We invite you to enjoy his excellent graphic work...
April 6, 2021

CineShader, A cinematic real-time shader visualiser

CineShader is a real-time 3D shader visualiser. It leverages the Shadertoy.com API and three.js to bring thousands of existing shader artworks into a cinematic 3D environment. Three.js is a cross-browser JavaScript library and application programming interface (API) used to create and display animated 3D computer graphics in a web browser using WebGL. Three.js allows the creation of graphical processing unit (GPU)-accelerated 3D animations using the JavaScript language as part of a website without relying on proprietary browser plugins. This is possible due to the advent of WebGL. CineShader give to the Shadertoy users an extension to demonstrate their shaders with a different presentation.
November 5, 2018

Creative Stages of Branding Design.

Today competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand is what stands behind each successful product. Nielsen’s Global New Product Innovation Survey discovered that nearly 59% of people prefer to buy new products from brands familiar to them, and 21% say they are ready to purchase a product if it comes from a brand they like. Some people got used to thinking that only marketing specialists do all the job in branding. However, if you say it to professional designers, they’ll tell you how wrong you are. As an American graphic designer Paul Rand said: «Design is the silent ambassador of your brand.» The article tells about the essence of branding as well as the role of design in it. Also, we’ll define the key stages of effective brand creation.
October 23, 2020

Why each social network requires a different type of video?

Social networks have become multimedia channels where video messages have taken a stellar role in recent years, generating more audience than other information formats. However, the characteristics of each network are not the same in audience or in the video formats they can handle (duration and content). This forces advertisers to know the specific characteristics of each network in order to draw up an effective strategy to guarantee optimal advertising investment for video content. In summary: Each social network has its clearly defined audience and its video duration formats and context. These particular characteristics must be part of the brand strategy to be successful in social media management. Next we will see the particularities of each network in relation to the video content that they can assimilate and the market segment they serve...
March 31, 2021

Red Bull: Stratos, one of the Best ads of the 21th Century.

Advertising Age is updating this list with 15 of the best ad campaigns of the 21st Century. In the last 15 years, advertising and marketing, and the media it used to get out its messages, has experienced an incredible upheaval as digital media and interactivity changed the dynamics of how consumers see and pay attention brand messages. Advertising Age tapped the expertise of leading creators and marketers to derive this list of 15. They asked our judges to consider three criteria: 1. Was it a watershed ad or campaign, discernibly changing the culture of advertising or the popular culture as a whole? 2. If it itself was credited with creating a category, or if by its efforts a brand became entrenched in its category as No. 1. 3. Was it simply unforgettable? Red Bull insists its mega-stunt, dubbed “the mission to the edge of space,” was not an advertising campaign. And that’s exactly why the ad and marketing industry can’t get enough of it. Indeed, in an environment where it’s incredibly hard to capture consumers’ attention, an energy drink managed to captivate the world with its Stratos project. In October 2012, Red Bull helped Austrian skydiver Felix Baumgartner freefall jump from 24 miles above the earth, breaking five records, according to officials at Guinness World Records. Mr. Baumgartner became the first human to break the sound barrier without engine power.
December 2, 2019

What is a multichannel marketing plan?

What is a multichannel marketing plan? ...and why do you need one? Knowing where to start, how to structure a plan, is often the most difficult part of planning, especially if you aren’t experienced in creating plans. You may already have a plan or several plans in place, and will be thinking you don't need a multichannel marketing plan. Depending on the type and scale of business you may have all kinds of different plans, both business wide and for individual channels where different people are responsible for each.
October 19, 2018

Storytellers Invited to Share A Legend

New Holland Brewing Company had a good idea to tell stories to the audience. Share A Legend is an open-ended storytelling project that invites fans to share their personal tales, whether they are everyday stories of triumph, the goodness of humankind or someone who has made an impact on them.
September 23, 2020

Today, are videos important in the communication of a brand?

As we have seen previously, a reality of brands in the 21st century is that first of all they have the need to communicate with their target audience in order to establish effective communication and add value to that audience. After an assessment by the client about the brand's offer, they begin to transit the sales funnel. That means that first you give value and then you receive the purchase of your product or service from your target market. Like life itself …. give to receive!