News

April 12, 2021

The best commercials of March 2021

At BSO Multimedia we always recommend that creativity is the key to directing the Advertising and communication initiatives of a brand. We will never be promoters of a brand copying what another brand does ... "because it worked" ... since that is how the effectiveness of advertising for a brand "does not work". However, we believe that language and aesthetics in brand communications are in permanent evolution ... in continuous mutation, just like the human being. And they are a permanent manifestation of the changes in popular culture and aesthetic values ​​of an era. Being aware of what is happening in the world in relation to how brands are communicating is tremendously useful for anyone who has a mission to communicate. In any context. For this reason, we share with you a selection of the best commercials of the month that we have found most interesting to share with you.
April 10, 2021

The unique package design of the CHAD MICHAEL STUDIO

The design of packaging and labels is definitely an art, a utilitarian art but no less art than others, in a way it has the objective of generating visual pleasure and communicating attributes ... which is also a message. Definitely to design product packaging and labels the designers must have talent so that the results of the designs add value to the product development work. In this order of ideas CHAD MICHAEL STUDIO do their work very well, is a design studio based in Dallas, TX, USA, specializing in unique package design, product development, and attractive branding. "Crafted under scrutiny for the uncommon".
April 9, 2021

How to create and optimize a successful YouTube channel for your brand.

What is Youtube? Some think that YouTube counts as a social network. Others see it more as an online video platform. But the truth is that YouTube has two billion monthly registered users around the world and ranks as the most used online platform. This is not something that can be ignored by any brand. So in that sense, whether or not YouTube meets the criteria for social media is irrelevant. It is more popular than all of them. But with over 500 hours of video uploaded per minute, effective YouTube marketing is easier said than done. However, YouTube and the rest of the networks have something in common. If brands want to have some level of relevance, they must have a strategy and must be clear that they must think outside the box in order to have a hook with their potential audience. Year after year we see how brands give after feet on YouTube and fail to understand that they must do things differently, from a creative point of view, in order to make effective use of this powerful channel. Until this is understood, we will continue to see fortunate phenomena that an independent producer has a much larger audience than economically powerful brands. We like that, as it places greater emphasis for success on creativity and strategy than on money.
April 6, 2021

CineShader, A cinematic real-time shader visualiser

CineShader is a real-time 3D shader visualiser. It leverages the Shadertoy.com API and three.js to bring thousands of existing shader artworks into a cinematic 3D environment. Three.js is a cross-browser JavaScript library and application programming interface (API) used to create and display animated 3D computer graphics in a web browser using WebGL. Three.js allows the creation of graphical processing unit (GPU)-accelerated 3D animations using the JavaScript language as part of a website without relying on proprietary browser plugins. This is possible due to the advent of WebGL. CineShader give to the Shadertoy users an extension to demonstrate their shaders with a different presentation.
April 5, 2021

The characteristics of effective brand video for the 21st century.

Add value to your audience and your audience will give you back value… .Yes, you must first give and then receive, those are the rules of effective 21st century media. The consumption of videos on the Internet is becoming more and more massive and occupies the place of honor among the most consumed content on the Internet, and it is on the rise. This is good news and bad news for advertisers, since while it is good that a medium as expressive and powerful for brands as video captures consumer attention, it is also true that the amount of content available on the web makes it necessary for branded videos to win over consumer preference. And believe us, the competition is strong and does not depend on economic power … we are tired of seeing how a “YouTuber” alone, with a lot of creativity, can perfectly captivate the consumer’s preference over many brands with a lot of economic power. However, we believe that it is not about competing against that YouTuber, it is about understanding the person with whom we want to communicate and understanding the rules of the environment where we want to do it. Users see more and more content related to what they like, if advertisers understand how to add value to the person who is consuming videos on the internet then they will have more opportunities to reach them when they are most interested in what they see. This, as we’ve said before, also means that advertisers have to stand out from a myriad of content.
April 2, 2021

Epic Split, a 100% online audiovisual campaign of extreme success

Some advertising campaigns are specifically designed for 100% online use, other advertising campaigns have an on/off mix in their media strategy. An example of interest is the case of the campaign of the Swedish agency Forsman & amp; Bodenfors for Volvo. The campaign was 100% online and obtained more than 100 million visits on YouTube, it won in Cannes 2014 the awards for best film for the Internet for “The Epic Split” and the Cyber ​​category, for its complete Live Test campaign of six audiovisual pieces. Within a week of launch, Epic Split had been viewed online 25 million times, and after nine days it reached 40 million views. At the end of 2014, overall campaign production was estimated to have cost between $ 3-4 million and generated $ 170 million in revenue for Volvo.
March 31, 2021

Red Bull: Stratos, one of the Best ads of the 21th Century.

Advertising Age is updating this list with 15 of the best ad campaigns of the 21st Century. In the last 15 years, advertising and marketing, and the media it used to get out its messages, has experienced an incredible upheaval as digital media and interactivity changed the dynamics of how consumers see and pay attention brand messages. Advertising Age tapped the expertise of leading creators and marketers to derive this list of 15. They asked our judges to consider three criteria: 1. Was it a watershed ad or campaign, discernibly changing the culture of advertising or the popular culture as a whole? 2. If it itself was credited with creating a category, or if by its efforts a brand became entrenched in its category as No. 1. 3. Was it simply unforgettable? Red Bull insists its mega-stunt, dubbed “the mission to the edge of space,” was not an advertising campaign. And that’s exactly why the ad and marketing industry can’t get enough of it. Indeed, in an environment where it’s incredibly hard to capture consumers’ attention, an energy drink managed to captivate the world with its Stratos project. In October 2012, Red Bull helped Austrian skydiver Felix Baumgartner freefall jump from 24 miles above the earth, breaking five records, according to officials at Guinness World Records. Mr. Baumgartner became the first human to break the sound barrier without engine power.
March 30, 2021

Yoga Perdana, a graphic desingner from Indonesia that achieves the perfect graphic synthesis.

Yoga Perdana, a graphic designer from Indonesia that achieves the perfect synthesis in his graphic concepts. Illustrator & Logo designer. Its exquisite taste and ability to synthesize is perfect for graphic work with brands. Here we share part of his work.
March 27, 2021

Trends on the Internet, from February 25 to March 25, 2021

Find out about the most important Internet search trends in the major markets in North America, Latin America and Europe. The information will be useful to understand the search trends of each country and link the ranking results with the main events that occurred in the study period (specified below on the left). INSTRUCTIONS FOR USE: For each country you will find two tables, the first for the ranking of topics and the second for the ranking of queries. Each box has a menu on the right (at the three points), where you can sort the result of the items by "Increasing" or "Main".