Logos With Hidden Secrets That You Probably Didn’t Know

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Look around you. If you’re not in some sort of wilderness, chances are that even now you’re looking at a bunch of brand logos scraped into everything we own. But did you ever notice that there are elements hidden in the actual logos as well?

As with any awesome piece of art, a good logo offers layers of depth. And that’s what you’re getting with these famous brand logos, that offer more than meets the eye.

#1 Beats


It’s not only the letter B in a red circle, it’s also someone wearing Beats headphones.

#2 Quiksilver


It’s actually a stylized version of famous woodblock print The Great Wave off Kanagawa.

#3 Toblerone



Toblerone chocolates come from Switzerland and they really make it show not only by having Bern (city where Toblerone is made) in the name, but also a bear silhouette placed inside the mountain logo.

#4 Amazon


The obvious bit is the arrow connecting a to z, but what’s usually missed is that the logo is smiling.

#5 Toyota


This one is extra cool because the logo actually stores every letter used in the company’s name.

#6 FedEx


FedEx hid a small arrow between letters E and x, which represents the forward momentum and efficiency.

#7 Baskin Robbins



Ice cream maker is famous for producing 31 different flavors of their product. They even put that number in their logo.

#8 Hyundai



Car manufacturer’s logo stands for the first letter of their name, right? Not only so, it also represents a successful deal between a car dealer and a customer.

#9 Tour de France


Few actually notice a biker, smoothly incorporated into the title.

#10 Formula 1


People usually see the letter F separated from the number 1. But actually, the number is white, followed by the red flag.

#11 Pinterest


The letter P in the logo is stylized to remind us of an actual pin.

#12 Department stores in France “Galeries Lafayette”


Double T in the title is turned into the symbol of Paris – The Eiffel Tower.

#13 Italian car manufacturer “Alfa Romeo”


Alfa Romeo’s logo is jam packed with stuff, the key feature being a serpent eating a man.

#14 Sony Ericsson


Here’s how that mystical green bubble came to be.

#15 Unilever


Unilever’s logo is actually made up of icons representing different aspects of sustainable living.

16. Van Cliburn (Pianist)

17. Spartan Golf Club

(Designer: lexlogo)

18. Up

An arrow showing up forms a letter “u” and also has a hidden “p” inside. (Designer: m1sternoname)

19. 90 Percent

The logo looks like number “90” and “%” at the same time. (Designer: Action Designer)

20.  Zip

(Designer: logomotive)

21.  Wine Searcher

It looks like binoculars and bottles of wine at the same time.  (Designer: Itsgareth)

22.  Twins

Letter “N” looks like number 2, symbolizing twins. (Designer: Actiondesigner)

23. Threesome

24. Sushi

Letter “H” looks like chopsticks picking a sushi. (Designer: Type08)

25. Shocked

The socket’s expression says it all. (Designer: Fogra)

26. Fresh Fruit Baskets

The basket in the logo is made of  fresh orange slices. (Designed by: Siah Design)

27. Push the Bottle

You can see a hand pushing a button inside the bottle. (Designer: Hemisferiod)

28. Pencil

Letters “i” and “l” form a pencil. (Designer: reghardt)

29. Pelican

You can find a pelican silhouette inside the letter “p”.

30. NBC

There’s a hidden peacock looking to the right representing the company’s motto to look forward, and not back.

31. Mister Cutts

The scissors are transformed to look like a face with glasses and mustache. (Designer: Tabitha Kristen)

32. Mosleep

Mosleep is an organization of doctors that deals with people having sleeping disorders. The logo is their intial ‘M’ that was designed to also look like a bed. (Designer: Muamer)

33. Killed Productions

Letter “i” is lying as if it was killed. (Designer: Ethereal)

34. Yoga Australia

Woman is making a pose that forms the Australian continent between her leg and her arm.

35. Iron Duck

A hanger looks like a duck. (Designer: Siah Design)

36. Half

(Designer: wunjo)

37. F*ck!

A bit provocative logo against Nazism and racism. (Designer: Karl Design)

38. Families

Those 3 letters in the middle ‘i’, ‘l’, and second ‘i’ represent a family (father, mother and a child, or 2 fathers and a child in some countries)

39. Elefont

There’s an elephant trunk inside the letter “e”. (Designer: m1sternoname)

40. Ed’s Electric

The letter “E” is incorporated between plugs.

41. Cafe Click

Coffee steam is made of mouse pointers (Designer: Leo)

42. City Direct

“Notice how the space around the plane forms the letters C and D.” (Tobias) (Designer: Logomotive)

43. Circus of Magazines

Circus tent looks like a magazine (more like a book to me, but still very clever). (Designer: logotomy)

44. Bird

Letter “B” is also a bird.

45. Bipolar

The Logo depicts ambiguous emotions. (Designer: Siah Design)

46. To Beat or not to Beat

The question mark is made of a belt.

47. Barcode

Notice that the word “bar” is darker. (Designer: Sean Heisler)

48. Backspace

Just looking at the logo makes you want to press “backspace” and correct the typo. (Designer: JoePrince)

From: demilked.com

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