Look around you. If you’re not in some sort of wilderness, chances are that even now you’re looking at a bunch of brand logos scraped into everything we own. But did you ever notice that there are elements hidden in the actual logos as well?
As with any awesome piece of art, a good logo offers layers of depth. And that’s what you’re getting with these famous brand logos, that offer more than meets the eye.
It’s not only the letter B in a red circle, it’s also someone wearing Beats headphones.
It’s actually a stylized version of famous woodblock print The Great Wave off Kanagawa.
Toblerone chocolates come from Switzerland and they really make it show not only by having Bern (city where Toblerone is made) in the name, but also a bear silhouette placed inside the mountain logo.
The obvious bit is the arrow connecting a to z, but what’s usually missed is that the logo is smiling.
This one is extra cool because the logo actually stores every letter used in the company’s name.
FedEx hid a small arrow between letters E and x, which represents the forward momentum and efficiency.
Ice cream maker is famous for producing 31 different flavors of their product. They even put that number in their logo.
Car manufacturer’s logo stands for the first letter of their name, right? Not only so, it also represents a successful deal between a car dealer and a customer.
Few actually notice a biker, smoothly incorporated into the title.
People usually see the letter F separated from the number 1. But actually, the number is white, followed by the red flag.
The letter P in the logo is stylized to remind us of an actual pin.
Double T in the title is turned into the symbol of Paris – The Eiffel Tower.
Alfa Romeo’s logo is jam packed with stuff, the key feature being a serpent eating a man.
Here’s how that mystical green bubble came to be.
Unilever’s logo is actually made up of icons representing different aspects of sustainable living.
An arrow showing up forms a letter “u” and also has a hidden “p” inside. (Designer: m1sternoname)
The logo looks like number “90” and “%” at the same time. (Designer: Action Designer)
It looks like binoculars and bottles of wine at the same time. (Designer: Itsgareth)
Letter “N” looks like number 2, symbolizing twins. (Designer: Actiondesigner)
Letter “H” looks like chopsticks picking a sushi. (Designer: Type08)
The socket’s expression says it all. (Designer: Fogra)
The basket in the logo is made of fresh orange slices. (Designed by: Siah Design)
You can see a hand pushing a button inside the bottle. (Designer: Hemisferiod)
Letters “i” and “l” form a pencil. (Designer: reghardt)
You can find a pelican silhouette inside the letter “p”.
There’s a hidden peacock looking to the right representing the company’s motto to look forward, and not back.
The scissors are transformed to look like a face with glasses and mustache. (Designer: Tabitha Kristen)
Mosleep is an organization of doctors that deals with people having sleeping disorders. The logo is their intial ‘M’ that was designed to also look like a bed. (Designer: Muamer)
Letter “i” is lying as if it was killed. (Designer: Ethereal)
Woman is making a pose that forms the Australian continent between her leg and her arm.
A hanger looks like a duck. (Designer: Siah Design)
A bit provocative logo against Nazism and racism. (Designer: Karl Design)
Those 3 letters in the middle ‘i’, ‘l’, and second ‘i’ represent a family (father, mother and a child, or 2 fathers and a child in some countries)
There’s an elephant trunk inside the letter “e”. (Designer: m1sternoname)
The letter “E” is incorporated between plugs.
Coffee steam is made of mouse pointers (Designer: Leo)
“Notice how the space around the plane forms the letters C and D.” (Tobias) (Designer: Logomotive)
Circus tent looks like a magazine (more like a book to me, but still very clever). (Designer: logotomy)
Letter “B” is also a bird.
The Logo depicts ambiguous emotions. (Designer: Siah Design)
The question mark is made of a belt.
Notice that the word “bar” is darker. (Designer: Sean Heisler)
Just looking at the logo makes you want to press “backspace” and correct the typo. (Designer: JoePrince)