Keys to making videos to project your brand

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Keys to making videos to project your brand

Keys to making videos to project your brand

Keys to making videos to project your brand


A picture is worth a thousand words and if this picture is in motion much better.

A video, when well produced, allows you to be concise in your message and capture the audience’s interest in the first few seconds. Remember that in these modern times your audience rarely has unlimited time to make contact with your brand. Your audience only has MICRO-MOMENTS in most cases. Statistics comment that the audience gives you a period of up to 10 seconds to give you the opportunity to captivate in order to view a complete message. We are convinced that this statistic is very generous, we have seen in Internet consumption statistics of most of our clients that they will give you a maximum 5 seconds of opportunity to convince yourself to continue viewing the message relate to your brand.

What are audience micro-moments and how to take advantage of them.

Micro-moments occur when people turn to a device, increasingly a smartphone, to act on the need to learn something, do something, discover something, look at something, or buy something. These are moments rich in intentions in which decisions are made and preferences are configured.

In these micro-moments, consumer expectations are higher than ever. The powerful computers we carry in our pockets have trained and accustomed us to expect brands to immediately deliver exactly what we are looking for, when we are looking for.

The success of a management in social networks, as the space where a lot of micro-moments take place today, lies in the ability to condense information into easily digestible chunks of content that are long enough to hold viewers attention but short enough to leave them wanting more.

The Internet allows you to share your brand with more people, having the social networks a stellar role within the Internet ecosystem. By increasing the number of positive interactions customers have with you online, you increase their chances of them consuming or recommending your brand to people who know or post about your consumer experience on social media.

The video and the micro-moments.

Internet usage statistics reveal that video is very effective in increasing your audience’s attention during micro-moments. Additionally, videos are shared 1200% more than text and images combined. … Your brain can also process images much faster than text. About 90% of the total information transmitted to your brain is visual. On top of that, your brain can process these visuals 60,000 times faster than text.

Each month, 85% of Internet users in the US consume video content. By 2021, the average person will spend 100 minutes every day watching videos online (a 19% increase from 2019).

93% of companies say they got a new customer by the use of video content on social media.

63% of companies say video achieves the highest return on investment (ROI) on social media.

Video is a fantastic tool for engaging your audience. Unlike a long paragraph, it is extremely easy to consume. We are all guilty of passively scrolling through our social media feeds and only the most engaging content tends to be the best for our attention. Video allows you to be concise and engage viewers in the first few seconds. The success of social media lies in its ability to condense information into easily digestible chunks of content that are long enough to hold viewers’ attention, but short enough to leave them wanting more.

And yet, despite the obvious potential of video marketing, many companies remain on the sidelines. Many marketers believe that it is easier to produce blogs, case studies, and even white papers. In comparison, the concept of regularly releasing new and unique video content.

If you are convinced that producing a good commercial for social media, VOD or TV helps your brand reach your audience and increase sales, then we can help. Professionally producing a commercial for your brand is inexpensive. See the solution in the following link:

What are the types of video content that achieve the most “engagement” with the audience?

  • Vlog (Also known as a video blog)
  • Behind the scenes / Business culture
  • Interviews / Q&A
  • Webinars
  • Events
  • Product presentations
  • Tutorials / How is it done?
  • Product reviews
  • Testimonials
  • Educational animations
  • Live broadcast
  • Brand commercials
  • 360 videos
  • User-generated content of your product
  • Contests / Giveaways related to your product or service

Like all content on the Internet must be optimized for search engines and your videos must be no different. Social media is fast becoming search engine, so it’s important that you make your content relevant. But how can you determine if you will be at the top of the “popular” and “trending” list? Make sure to create compelling headlines and descriptions for your video so that it will register for searches, while supplementing them with relevant hashtags. Twitter offers in-depth analysis for each hashtag, detailing key demographics, giving you a great foundation to orchestrate your search optimization. Make sure to add tags to improve search results on YouTube and Facebook.

Additionally, no matter what social media you’re posting on, you should always have a goal for your video. Usually this involves user action, whether they are driving traffic to your site, following you on your social media, purchasing a product, or sharing your video. Your call to action is your virtual handshake with your viewers. If they have watched a video to the end, they have shown interest. Then you need to instruct them to take the desired action, something as simple as “for more information, visit here” may be all you need. It’s one thing to have engaging content, but it’s vital to show your assets and drive conversions.

We are convinced of the importance of videos for your brand, so we will continue guiding you to be able to get more out of social networks and the Internet in order to leverage your company, entrepreneurship, idea or dream. We will continue talking.