The storytelling campaign Nurses Change Lives.

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Johnson & Johnson brought us this excellent example of how a brand can make use of storytelling in a creative way related to brand objectives.

Nurses change lives. And for the past 120 years, Johnson & Johnson has been there for them, providing education, training and nursing scholarships.

She Had a 2% Chance of Living. Her Nurses Saved Her.

Johnson & Johnson Nursing is proud to advocate for and support nurses who are profoundly changing human health. Nurses change lives. And that changes everything.

Nurses are the unsung heroes of healthcare. Every day, their creativity, innovation, and healing touch change patients’ lives – and the world.

How a Nurse Brought Hope to a Family in Need

Throughout history, nurses have brought innovation to patient care that has profoundly changed human health. And since 1897, Johnson & Johnson has been proud to support nurses through employment, platforms, partnerships, training, and millions in scholarships and grants. Because nurses change lives. And that changes everything. #changinghumanhealth #nurseschangelives

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