Taking advantage of negative space and using it in different illustrations is synonymous with visual economy and optimization of available space. It is also a symptom of an important intellectual capacity to be able to abstract and give visual discourse enriched meanings.
The following illustrative examples show that visual creativity is a powerful vehicle for creativity to flow, observes the broad discourse they possess, and discovers how visual communication can go beyond expectations.
Negative space, by Dong D
INVESTEC – Recruitment Campaign, by Lizali Blom
Patanjali Rebranding Project, by Nishank Sharma
The Art of Negative Space, by Tang Yau Hoong
By: Alejandro Rodríguez Durán