Examples of use of negative space in the illustration.

Brand Strategy: Essentials for a Strong Company Brand
May 8, 2017
Best Practices for Building Impactful YouTube Bumper Ads.
May 10, 2017
Show all


Taking advantage of negative space and using it in different illustrations is synonymous with visual economy and optimization of available space. It is also a symptom of an important intellectual capacity to be able to abstract and give visual discourse enriched meanings.

The following illustrative examples show that visual creativity is a powerful vehicle for creativity to flow, observes the broad discourse they possess, and discovers how visual communication can go beyond expectations.

Negative space, by Dong D




INVESTEC – Recruitment Campaign, by  Lizali Blom


Patanjali Rebranding Project, by  Nishank Sharma


The Art of Negative Space, by  Tang Yau Hoong


By: Alejandro Rodríguez Durán

From: paredro.com

Positive SSL