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Content marketing works, but it can be difficult to launch an effective content marketing campaign if you are lacking in the funds, staff, or time required doing so.
Fortunately, content marketing is a task that anybody can take on. You just need to devise a strategy that works with your current situation. If you are interested in content marketing, but lacking time and resources, these 8 tips were written just for you.
Curating content is something that you are probably doing right now. If you are sharing content from other sources on Facebook or tweeting links to articles, you are curating content. However, you cannot simply distribute content and call that content marketing. You must add your voice to that content. You must take a position, and add something of value to the content. When you curate content, it is very important to give proper credit to the source of the content. Finally, never distribute content without asking for feedback from your readers and followers. Remember that the point is to create interaction and engagement.
One of the major challenges business owners face when it comes to content marketing is that they do not have the human resources with the time or talent to create original content that has the potential to go viral. If you are dealing with limited resources, chances are that hiring a full or part time staff member to focus on writing content is not possible. What is possible is using a professional writing serviceto perform a few tasks each month such as writing blog posts and news articles. In many cases, professional content writers can also create image based content such as infographics.
If you don’t have the manpower or financial resources to create prolific amounts of content, the content that you do create must be as optimized as possible. When it comes to the rules of content optimization, Google sets the rules industry wide. Fortunately, Google produces a free beginners guide to search engine optimization. Follow these rules, especially the ones about optimizing content, and you’ll increase the ìsearchabilityî of your content.
Nearly every article on the subject of content marketing insists that a website and a basic Facebook page are not enough for a good content marketing campaign. While this is true, it doesn’t mean that you must create and maintain a presence in every place it is possible to post content. If you are dealing with a lack of time and resources, it is best to concentrate on promoting your content in the places where your target customer demographic is spending their time.
For example, if your target demographic is women over forty with creative interests, you might find that Facebook, Pinterest, and WordPress are best options for content promotion, but that you would be wasting your time on Instagram or Tumblr. If you are considering using premium tools for content promotion, think twice unless you are absolutely sure of the ROI.
If you are not able to produce a lot of content, make sure that you are making your content as varied and dynamic as possible. As mentioned earlier, you can use infographics, pictures, and gifs. You can also publish video based content to your website, social media pages, and to websites such as Vimeo or Youtube. If you aren’t a professional videographer, don’t worry. With a little practice, you can produce perfectly usable videos with your smart phone. There are also ways to convert slide show presentations and still images into video format.
Here are some quick things to keep in mind that will get people reading and sharing the content that you are producing: