Top Commercials Of The Month
April 12, 2021
At BSO Multimedia we always recommend that creativity is the key to directing the Advertising and communication initiatives of a brand. We will never be promoters of a brand copying what another brand does ... "because it worked" ... since that is how the effectiveness of advertising for a brand "does not work".
However, we believe that language and aesthetics in brand communications are in permanent evolution ... in continuous mutation, just like the human being. And they are a permanent manifestation of the changes in popular culture and aesthetic values of an era. Being aware of what is happening in the world in relation to how brands are communicating is tremendously useful for anyone who has a mission to communicate. In any context.
For this reason, we share with you a selection of the best commercials of the month that we have found most interesting to share with you.
April 2, 2021
Some advertising campaigns are specifically designed for 100% online use, other advertising campaigns have an on/off mix in their media strategy.
An example of interest is the case of the campaign of the Swedish agency Forsman & amp; Bodenfors for Volvo. The campaign was 100% online and obtained more than 100 million visits on YouTube, it won in Cannes 2014 the awards for best film for the Internet for “The Epic Split” and the Cyber category, for its complete Live Test campaign of six audiovisual pieces. Within a week of launch, Epic Split had been viewed online 25 million times, and after nine days it reached 40 million views.
At the end of 2014, overall campaign production was estimated to have cost between $ 3-4 million and generated $ 170 million in revenue for Volvo.
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