Some advertising campaigns are specifically designed for 100% online use, other advertising campaigns have an on/off mix in their media strategy.
An example of interest is the case of the campaign of the Swedish agency Forsman & amp; Bodenfors for Volvo. The campaign was 100% online and obtained more than 100 million visits on YouTube, it won in Cannes 2014 the awards for best film for the Internet for “The Epic Split” and the Cyber category, for its complete Live Test campaign of six audiovisual pieces. Within a week of launch, Epic Split had been viewed online 25 million times, and after nine days it reached 40 million views.
At the end of 2014, overall campaign production was estimated to have cost between $ 3-4 million and generated $ 170 million in revenue for Volvo.