Social Media & Advertising

September 18, 2018

4 Really Under-Used Ways to Build Your Brand Via Social Media

Photo by freestocks.org You may already know that social media has the power to connect and engage both you and your brand with your target audience and […]
August 6, 2018

How the Instagram Algorithm Works (And Where Your Strategy Needs to Shift).

From SEO to social media, algorithms are often what determine who actually sees the content you publish and who doesn’t. As these algorithms change, yesterday’s marketing tactics might become […]
July 24, 2018

5 Big Reasons To Have A Solid Social Media Marketing Strategy

In today’s very digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence. Social media provides […]
June 20, 2018

5 Lessons from The Top Retail Brands on Social Media

Social media presents a plethora of possibilities to brands. It offers them a way to interact at a more personal level with global audiences. Retail brands, […]
June 13, 2018

The Most Effective Types of Social Media Advertising

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. Most channels require significant lead […]
May 29, 2018

The Social Media Marketing Campaign for Chiquita Banana – Case study.

Timing is everything when it comes to influential marketing campaigns. I mean…when the power went out in the Superdome during Superbowl XLVII, and Oreo brought down […]
March 20, 2018

WhatsApp Marketing for Business: A Guide to Getting Started

When you think of social media, sites like Facebook and Twitter probably come to mind immediately. But messenger apps have actually caught up to social networks in terms […]
February 6, 2018

4 principles for building a Super Bowl campaign without a TV ad

Looking to run a Super Bowl ad on TV? That could cost you a few million dollars. For the 2017 game, one second of Super Bowl […]
January 9, 2018

Social Media Marketing Predictions for 2018

Are you wondering how social media marketing will change this year? The social platforms are constantly changing, and that means marketers need to change as well. […]