Social Media & Advertising
October 23, 2020
Social networks have become multimedia channels where video messages have taken a stellar role in recent years, generating more audience than other information formats. However, the characteristics of each network are not the same in audience or in the video formats they can handle (duration and content).
September 18, 2020
What is Youtube? Some think that YouTube counts as a social network. Others see it more as an online video platform. But the truth is that […]
January 29, 2020
A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one […]
January 22, 2020
We get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to […]
November 19, 2019
Digital marketers everywhere are wholeheartedly embracing ads on social media in the digital age. The ads you see every day on social media aren’t going anywhere. […]
August 20, 2019
The term “inbound marketing” describes a proven method of creating and sharing content that turns strangers into customers and promoters of your business. Below is a […]
August 6, 2019
With the proliferation of social media channels, how do marketers decide which channels to leverage to effectively reach customers and, within those channels, how to create […]
July 22, 2019
Algunos derechos reservados por svklimkin To secure executive buy-in and budget for your social marketing strategies you need to demonstrate how your efforts are contributing to the business’ […]
July 9, 2019
Don’t make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your workflow and foster […]