Social networks have become multimedia channels where video messages have taken a stellar role in recent years, generating more audience than other information formats. However, the characteristics of each network are not the same in audience or in the video formats they can handle (duration and content).
A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one […]
We get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to […]
Digital marketers everywhere are wholeheartedly embracing ads on social media in the digital age. The ads you see every day on social media aren’t going anywhere. […]
The term “inbound marketing” describes a proven method of creating and sharing content that turns strangers into customers and promoters of your business. Below is a […]
With the proliferation of social media channels, how do marketers decide which channels to leverage to effectively reach customers and, within those channels, how to create […]
Algunos derechos reservados por svklimkin To secure executive buy-in and budget for your social marketing strategies you need to demonstrate how your efforts are contributing to the business’ […]
Don’t make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your workflow and foster […]