Social Media & Advertising

January 29, 2020

What influencer marketing really costs.

A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one […]
January 22, 2020

2020 Social Media Demographics

We get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to […]
November 19, 2019

74% of people are tired of social media ads—but they’re effective

Digital marketers everywhere are wholeheartedly embracing ads on social media in the digital age. The ads you see every day on social media aren’t going anywhere. […]
August 20, 2019

Reasons Why Social Media Is Important To Your Inbound Marketing Strategy.

The term “inbound marketing” describes a proven method of creating and sharing content that turns strangers into customers and promoters of your business. Below is a […]
August 6, 2019

How Consumers Want to Engage with Brands on Social Media: A Framework

With the proliferation of social media channels, how do marketers decide which channels to leverage to effectively reach customers and, within those channels, how to create […]
July 22, 2019

The ROI in Social Networking.

 Algunos derechos reservados por svklimkin To secure executive buy-in and budget for your social marketing strategies you need to demonstrate how your efforts are contributing to the business’ […]
July 9, 2019

How Do You Actually “Think Outside The Box” In Digital Marketing?

Don’t make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your workflow and foster […]
June 11, 2019

The Most Essential (and Surprising) Social Media Statistics and Facts of 2019.

What role do social media stats and facts play in your day-to-day? As social media marketers, we do our best to be data-informed with the decisions we […]
May 14, 2019

Is Virtual Reality The Future Of Social Media?

A common criticism of virtual reality is that it is isolating. While VR will always separate you from the real world, it can and will bring […]
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