Social Media & Advertising
April 9, 2021
What is Youtube? Some think that YouTube counts as a social network. Others see it more as an online video platform.
But the truth is that YouTube has two billion monthly registered users around the world and ranks as the most used online platform. This is not something that can be ignored by any brand.
So in that sense, whether or not YouTube meets the criteria for social media is irrelevant. It is more popular than all of them. But with over 500 hours of video uploaded per minute, effective YouTube marketing is easier said than done.
However, YouTube and the rest of the networks have something in common. If brands want to have some level of relevance, they must have a strategy and must be clear that they must think outside the box in order to have a hook with their potential audience.
Year after year we see how brands give after feet on YouTube and fail to understand that they must do things differently, from a creative point of view, in order to make effective use of this powerful channel. Until this is understood, we will continue to see fortunate phenomena that an independent producer has a much larger audience than economically powerful brands. We like that, as it places greater emphasis for success on creativity and strategy than on money.
March 15, 2021
Digital advertisers around the world are enthusiastically embracing social media ads in the digital age.
With the changes in behavior and the increase in the use of the internet that the pandemic has meant even more.
But users often say that they are overwhelming, repetitive and irrelevant (this is the worst, we still do not understand the power of micro-segmentation).
Is there anything advertisers can do in their advertising design to improve the consumer experience?
October 23, 2020
Social networks have become multimedia channels where video messages have taken a stellar role in recent years, generating more audience than other information formats. However, the characteristics of each network are not the same in audience or in the video formats they can handle (duration and content). This forces advertisers to know the specific characteristics of each network in order to draw up an effective strategy to guarantee optimal advertising investment for video content.
In summary: Each social network has its clearly defined audience and its video duration formats and context. These particular characteristics must be part of the brand strategy to be successful in social media management.
Next we will see the particularities of each network in relation to the video content that they can assimilate and the market segment they serve...
January 29, 2020
A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one […]
January 22, 2020
We get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to […]
August 20, 2019
The term “inbound marketing” describes a proven method of creating and sharing content that turns strangers into customers and promoters of your business. Below is a […]
August 6, 2019
With the proliferation of social media channels, how do marketers decide which channels to leverage to effectively reach customers and, within those channels, how to create […]
July 22, 2019
Algunos derechos reservados por svklimkin To secure executive buy-in and budget for your social marketing strategies you need to demonstrate how your efforts are contributing to the business’ […]
July 9, 2019
Don’t make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your workflow and foster […]