Ideas From Around The World You Need To See

November 16, 2020

Referral Marketing What is it? How does it work?

The normal behavior of human beings is to ask their acquaintances for opinions about a product or service before consuming it. This reinforcement becomes advice and the consumer feels calmer and more confident in making the decision to consume a product or service. This is always usual, but in the world of B2B business much more. Think about it, when a consumer wants to buy a chocolate they almost never ask their friends what chocolate to buy. However, when it comes to hiring a service company or making an acquisition of a business asset, a person would always ask their friend or a professional they respect for a reference. This behavioral presence around referrals can be a gold mine for a B2B brand if they figure out how to put it to use within their marketing strategies...
April 5, 2021

The characteristics of effective brand video for the 21st century.

Add value to your audience and your audience will give you back value… .Yes, you must first give and then receive, those are the rules of effective 21st century media. The consumption of videos on the Internet is becoming more and more massive and occupies the place of honor among the most consumed content on the Internet, and it is on the rise. This is good news and bad news for advertisers, since while it is good that a medium as expressive and powerful for brands as video captures consumer attention, it is also true that the amount of content available on the web makes it necessary for branded videos to win over consumer preference. And believe us, the competition is strong and does not depend on economic power … we are tired of seeing how a “YouTuber” alone, with a lot of creativity, can perfectly captivate the consumer’s preference over many brands with a lot of economic power. However, we believe that it is not about competing against that YouTuber, it is about understanding the person with whom we want to communicate and understanding the rules of the environment where we want to do it. Users see more and more content related to what they like, if advertisers understand how to add value to the person who is consuming videos on the internet then they will have more opportunities to reach them when they are most interested in what they see. This, as we’ve said before, also means that advertisers have to stand out from a myriad of content.
April 22, 2021

Accelerated and collective assimilation of new technologies and sudden changes in consumption patterns

In 2020 and so far in 2021 we have witnessed in the world, in an accelerated way and in some cases forced, an accelerated and massive assimilation of new technologies in all areas of life on the planet. It has been an adaptive response to the restrictions in our daily lives that COVID has imposed on the lives of all human beings. As the editor of the interesting magazine Wired rightly states, the world discovered that trips to the future do exist … in 6 weeks we are 10 years ahead of us in the full and obligatory assimilation of new technologies. That causes many social phenomena that are still under study by practitioners of human behavior. An immediate one, which is already well documented, is the sudden change in human consumption patterns. We are sure some of these changes will be temporary, but many others are here to stay. The consequence: markets have been transformed … and there are many who have not yet found out.
April 2, 2021

Epic Split, a 100% online audiovisual campaign of extreme success

Some advertising campaigns are specifically designed for 100% online use, other advertising campaigns have an on/off mix in their media strategy. An example of interest is the case of the campaign of the Swedish agency Forsman & amp; Bodenfors for Volvo. The campaign was 100% online and obtained more than 100 million visits on YouTube, it won in Cannes 2014 the awards for best film for the Internet for “The Epic Split” and the Cyber ​​category, for its complete Live Test campaign of six audiovisual pieces. Within a week of launch, Epic Split had been viewed online 25 million times, and after nine days it reached 40 million views. At the end of 2014, overall campaign production was estimated to have cost between $ 3-4 million and generated $ 170 million in revenue for Volvo.
June 7, 2021
marketing interactive videos and their usefulness

What are marketing interactive videos and what is their usefulness?

You are already well known for all the benefits of using video marketing to reach your audience with your brand. Now imagine using your creative thinking skills to make an interactive video so that you can reach your audience to project your brand. That is already possible! Traditional linear video has dominated this medium for a long time, since the first cinematographic projections of the early 20th century. What is an interactive video? Interactive video allows you to offer an interactive experience to viewers by essentially giving them the opportunity to choose how the story that is being told unfolds, which allows you to customize how your brand relates to the viewer according to their tastes and decisions...
March 24, 2020

Management of a brand during the pandemic.

The following article was published when the world began to face the Covid 19 pandemic. Much has happened since those days when it was not known what facing the pandemic implied and by now we are adapted to a greater or lesser extent to the new normal. However, it is very useful as a guide to the measures that a brand should adopt to face collective crises such as the one that we have had to face since we believe that it will not be the first or last time that collectively we will have to experience this type of situation, either locally or globally.
August 28, 2020
Types Of Influencer Marketing Campaigns

Types Of Influencer Marketing Campaigns

There is no doubt that social networks have become one of the platforms for brands. However, the protagonists are more than social networks themselves; they are the influencers who work on them. Influencers are people with a high level of popularity and charisma within the online world. Because of this, they manage to increase sales and enhance the image of many brands. However, there are different types of influencers, both according to the type of content they publish and their reach. Because of them, a wide range of possible campaigns of influencer marketing exists. This post will focus on identifying the most successful ways to collaborate for your influencer marketing campaign.
April 20, 2021

How Can Activate My Data Driven Marketing strategy?

In today’s world, crafting a data-driven marketing strategy is critical for any organization. To that end, most marketers turn to data management platforms (DMPs) to help them deliver and execute their respective strategies. According to the Nielsen CMO report, 63% of marketers in the U.S. consider DMPs one of the top three most important marketing and measurement technologies. Given this demand, it’s not surprising that the DMP marketplace is crowded with hundreds of vendors claiming that they have the bells and whistles marketers need to succeed in the data-driven world we now operate in. But with so many vendors fighting to stand out, it’s no surprise that many marketers aren’t able to truly differentiate the competing solutions. And to be fair, from an eagle’s eye view, I don’t know that there is a way to.
September 4, 2020

What You Don’t Know, a 3D virtual experience with music.

Immerse yourself in the creative process of avant-garde artist Matthew Dear and his new single What You Don’t Know...