Ideas From Around The World You Need To See
April 8, 2019
Founded in August 2008, The CMO Survey is administered twice a year via an Internet survey. Questions repeat to observe trends over time and new questions […]
April 2, 2019
“When it comes to video ad creative, what works?” That’s the question Ben Jones, global creative director at Google’s Unskippable Labs, unpacks day in and day […]
March 27, 2019
In today’s world, crafting a data-driven marketing strategy is critical for any organization. To that end, most marketers turn to data management platforms (DMPs) to help […]
March 5, 2019
Risk is part of business. But what if there were a surefire way to limit (maybe even sometimes nullify) the risks in yours? That’s probably one […]
February 14, 2019
Creativity loves constraints. So it’s no surprise that :06 ads have unleashed a tidal wave of creative, innovative storytelling. Here, Google Creative Director Ben Jones shares […]
February 5, 2019
Market Research Firm Euromonitor has published a report outlining the top 10 consumers trends to be expected in 2019 around the world. FashionUnited summarizes them below. […]
January 22, 2019
When brothers Shep and Ian Murray cut their ties with Corporate America to start a little company on Martha’s Vineyard in 1998, their motivation was clear: “We’re […]
January 11, 2019
Big data can support smart market research, but only if researchers embrace the basics of understanding what it is they want to measure — and how. […]
January 8, 2019
Video has always been a powerful way to advertise, but until recently, that power was limited to driving mass reach, brand awareness, and consideration. For marketers […]