Ideas From Around The World You Need To See

January 9, 2020

Design Trends 2020

  Here’s what we can expect on the trend front coming into the new year, according to our experts. Get That ‘70s Look You might be […]
January 6, 2020

Optimization for on-SERP SEO. What is it? … A new objective for SEO?

Have you heard of the zero-click results? You have probably seen them. A zero-click search result is in which Google automatically offers an answer to your […]
December 18, 2019

AUGMENTED RETAIL: THE NEW CONSUMER REALITY

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, […]
December 2, 2019

What is a multichannel marketing plan?

 …and why do you need one? Knowing where to start, how to structure a plan, is often the most difficult part of planning, especially if you […]
October 25, 2019

The Differences Between Centennials (Generation Z) and Millennials (Generation Y)

Recently, The New York Times published a couple of articles distinguishing the emerging generation as those who are born after Millennials and from the mid-to-late-1990s and onward. While this generation is still […]
October 11, 2019

Interactive advertising, a playful experience with advertising.

We present the interactive banner implemented with Olympe, a development platform that allows design your digital system using drag-and-drop ‘bricks’. Connect your assets and IT systems, […]
October 4, 2019

Types Of Influencer Marketing Campaigns

There is no doubt that social networks have become one of the platforms for brands. However, the protagonists are more than social networks themselves; they are […]
July 24, 2019

Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands

Considering the large number of adverts inundating the average consumer every day, the marketing industry is seeking methods to reach clients in a more subtle manner […]
July 5, 2019

The Creative Process for Video Content Marketing.

Wanting to create video as part of your corporate content marketing strategy? Krysta Masciale discusses the creative process for making in-house video with your in-house video […]
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