Ideas From Around The World You Need To See

April 8, 2019

Marketing Spending Trends in The Companies? The CMO Survey / F E B R U A R Y 2 0 1 9.

Founded in August 2008, The CMO Survey is administered twice a year via an Internet survey. Questions repeat to observe trends over time and new questions […]
April 2, 2019

Google’s Unskippable Labs has run over 250 video ad experiments. Learn their approach.

“When it comes to video ad creative, what works?” That’s the question Ben Jones, global creative director at Google’s Unskippable Labs, unpacks day in and day […]
March 27, 2019

How Can Activate My Data Driven Marketing strategy?

In today’s world, crafting a data-driven marketing strategy is critical for any organization. To that end, most marketers turn to data management platforms (DMPs) to help […]
March 5, 2019

B2B Marketers should use Predictive Analytics.

Risk is part of business. But what if there were a surefire way to limit (maybe even sometimes nullify) the risks in yours? That’s probably one […]
February 14, 2019

Best Practices for Building Impactful YouTube Bumper Ads.

Creativity loves constraints. So it’s no surprise that :06 ads have unleashed a tidal wave of creative, innovative storytelling. Here, Google Creative Director Ben Jones shares […]
February 5, 2019

These are the top 10 global consumer trends in 2019.

Market Research Firm Euromonitor has published a report outlining the top 10 consumers trends to be expected in 2019 around the world. FashionUnited summarizes them below. […]
January 22, 2019

How Vineyard Vines Uses Analytics to Win Over Customers

When brothers Shep and Ian Murray cut their ties with Corporate America to start a little company on Martha’s Vineyard in 1998, their motivation was clear: “We’re […]
January 11, 2019

The Big Data Problem That Market Research Must Fix.

Big data can support smart market research, but only if researchers embrace the basics of understanding what it is they want to measure — and how. […]
January 8, 2019

How video marketing changed in 2018 — and what that means for your 2019 plans.

Video has always been a powerful way to advertise, but until recently, that power was limited to driving mass reach, brand awareness, and consideration. For marketers […]
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