Ideas From Around The World You Need To See

December 2, 2019

What is a multichannel marketing plan?

 …and why do you need one? Knowing where to start, how to structure a plan, is often the most difficult part of planning, especially if you […]
October 25, 2019

The Differences Between Centennials (Generation Z) and Millennials (Generation Y)

Recently, The New York Times published a couple of articles distinguishing the emerging generation as those who are born after Millennials and from the mid-to-late-1990s and onward. While this generation is still […]
October 11, 2019

Interactive advertising, a playful experience with advertising.

We present the interactive banner implemented with Olympe, a development platform that allows design your digital system using drag-and-drop ‘bricks’. Connect your assets and IT systems, […]
October 4, 2019

Types Of Influencer Marketing Campaigns

There is no doubt that social networks have become one of the platforms for brands. However, the protagonists are more than social networks themselves; they are […]
July 24, 2019

Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands

Considering the large number of adverts inundating the average consumer every day, the marketing industry is seeking methods to reach clients in a more subtle manner […]
July 5, 2019

The Creative Process for Video Content Marketing.

Wanting to create video as part of your corporate content marketing strategy? Krysta Masciale discusses the creative process for making in-house video with your in-house video […]
June 19, 2019

Video storytelling / An interview with a Multimedia Designer.

Erika Di Rocco, Sr. Multimedia Designer, shares her vision of what creativity and a right video strategy can do to make a brand stand out in […]
May 28, 2019

New Study Shows that Misinformation Sees Significantly More Engagement than Real News on Facebook.

One of the more concerning shifts of recent times has been the way in which social platforms have become distribution tools for fake news and reports, amplifying […]
May 8, 2019

Song explorer presents INSIDE THE MUSIC, an 3D three-js code multimedia experiment.

In this multimedia experiment developed with the extension of Java script code Three.js the user, with a simple browser, will be able to interact with the […]
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