Ideas From Around The World You Need To See

September 4, 2020

What You Don’t Know, a 3D virtual experience with music.

Immerse yourself in the creative process of avant-garde artist Matthew Dear and his new single What You Don’t Know...
March 24, 2020

Management of a brand during the pandemic.

The following article was published when the world began to face the Covid 19 pandemic. Much has happened since those days when it was not known what facing the pandemic implied and by now we are adapted to a greater or lesser extent to the new normal. However, it is very useful as a guide to the measures that a brand should adopt to face collective crises such as the one that we have had to face since we believe that it will not be the first or last time that collectively we will have to experience this type of situation, either locally or globally.
April 22, 2021

Accelerated and collective assimilation of new technologies and sudden changes in consumption patterns

In 2020 and so far in 2021 we have witnessed in the world, in an accelerated way and in some cases forced, an accelerated and massive assimilation of new technologies in all areas of life on the planet. It has been an adaptive response to the restrictions in our daily lives that COVID has imposed on the lives of all human beings. As the editor of the interesting magazine Wired rightly states, the world discovered that trips to the future do exist … in 6 weeks we are 10 years ahead of us in the full and obligatory assimilation of new technologies. That causes many social phenomena that are still under study by practitioners of human behavior. An immediate one, which is already well documented, is the sudden change in human consumption patterns. We are sure some of these changes will be temporary, but many others are here to stay. The consequence: markets have been transformed … and there are many who have not yet found out.
April 20, 2021

How Can Activate My Data Driven Marketing strategy?

In today’s world, crafting a data-driven marketing strategy is critical for any organization. To that end, most marketers turn to data management platforms (DMPs) to help them deliver and execute their respective strategies. According to the Nielsen CMO report, 63% of marketers in the U.S. consider DMPs one of the top three most important marketing and measurement technologies. Given this demand, it’s not surprising that the DMP marketplace is crowded with hundreds of vendors claiming that they have the bells and whistles marketers need to succeed in the data-driven world we now operate in. But with so many vendors fighting to stand out, it’s no surprise that many marketers aren’t able to truly differentiate the competing solutions. And to be fair, from an eagle’s eye view, I don’t know that there is a way to.
November 16, 2020

Referral Marketing What is it? How does it work?

The normal behavior of human beings is to ask their acquaintances for opinions about a product or service before consuming it. This reinforcement becomes advice and the consumer feels calmer and more confident in making the decision to consume a product or service. This is always usual, but in the world of B2B business much more. Think about it, when a consumer wants to buy a chocolate they almost never ask their friends what chocolate to buy. However, when it comes to hiring a service company or making an acquisition of a business asset, a person would always ask their friend or a professional they respect for a reference. This behavioral presence around referrals can be a gold mine for a B2B brand if they figure out how to put it to use within their marketing strategies...
April 5, 2021

The characteristics of effective brand video for the 21st century.

Add value to your audience and your audience will give you back value… .Yes, you must first give and then receive, those are the rules of effective 21st century media. The consumption of videos on the Internet is becoming more and more massive and occupies the place of honor among the most consumed content on the Internet, and it is on the rise. This is good news and bad news for advertisers, since while it is good that a medium as expressive and powerful for brands as video captures consumer attention, it is also true that the amount of content available on the web makes it necessary for branded videos to win over consumer preference. And believe us, the competition is strong and does not depend on economic power … we are tired of seeing how a “YouTuber” alone, with a lot of creativity, can perfectly captivate the consumer’s preference over many brands with a lot of economic power. However, we believe that it is not about competing against that YouTuber, it is about understanding the person with whom we want to communicate and understanding the rules of the environment where we want to do it. Users see more and more content related to what they like, if advertisers understand how to add value to the person who is consuming videos on the internet then they will have more opportunities to reach them when they are most interested in what they see. This, as we’ve said before, also means that advertisers have to stand out from a myriad of content.
March 25, 2021

Decoding a buyer’s decisions during their journey through the sales funnel

There is a direct relationship between the complexity of a buyer’s behavior, as they travel through the sales funnel, and the number of online shopping options that currently exist for each product category. In this environment, buyers make decisions in a rather messy and increasingly complex way. We know, for example, that what happens between the end point of the process (purchase trigger) and the process of deciding to purchase is not linear. Also that there is a complex network of contact points with possible options that vary from person to person. However, what is less clear to us is how buyers process all the investigated information and the criteria that ultimately validate the final purchase. Consumer access to media and information has led to the growth of important influences that do not fit within the traditional approach to brand marketing. This has great implications for brands large and small, since it is possible that because they do not understand the change that is taking place in consumption patterns, their marketing initiatives do not have the ROI that they could potentially have. Of course, figuring out what consumers think and how they behave is not a new Idea. It is an aspiration that has always been at the heart of marketing. But, as we are about to discover, the context in which marketers try to achieve this goal has changed dramatically.
February 18, 2020

Market research methods useful for brands.

Market research represents advantages such as strengthening their position, minimizing investment risks, identifying opportunities and threats and facilitating strategic planning, among other things. That is why brands and companies cannot forget the different methods of market research that are available to receive the above benefits. But do you remember what they are?
August 18, 2020
Keys to making videos to project your brand

Keys to making videos to project your brand

A video, when well produced, allows you to be concise in your message and capture the audience's interest in the first few seconds. Remember that in these modern times your audience rarely has unlimited time to make contact with your brand. Your audience only has MICRO-MOMENTS in most cases. Statistics comment that the audience gives you a period of up to 10 seconds to give you the opportunity to captivate in order to view a complete message. We are convinced that this statistic is very generous, we have seen in Internet consumption statistics of most of our clients that they will give you a maximum 5 seconds of opportunity to convince yourself to continue viewing the message relate to your brand.