Ideas From Around The World You Need To See

July 24, 2019

Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands

Considering the large number of adverts inundating the average consumer every day, the marketing industry is seeking methods to reach clients in a more subtle manner […]
July 5, 2019

The Creative Process for Video Content Marketing.

Wanting to create video as part of your corporate content marketing strategy? Krysta Masciale discusses the creative process for making in-house video with your in-house video […]
June 19, 2019

Video storytelling / An interview with a Multimedia Designer.

Erika Di Rocco, Sr. Multimedia Designer, shares her vision of what creativity and a right video strategy can do to make a brand stand out in […]
May 28, 2019

New Study Shows that Misinformation Sees Significantly More Engagement than Real News on Facebook.

One of the more concerning shifts of recent times has been the way in which social platforms have become distribution tools for fake news and reports, amplifying […]
May 8, 2019

Song explorer presents INSIDE THE MUSIC, an 3D three-js code multimedia experiment.

In this multimedia experiment developed with the extension of Java script code Three.js the user, with a simple browser, will be able to interact with the […]
April 10, 2019

Why Programmatic Is Killing Creativity In Advertising

Some rights reserved by Jonathan Gross Creativity was once thought of as the heart and soul of advertising, but the rise of programmatic and the obsession with real-time […]
April 8, 2019

Marketing Spending Trends in The Companies? The CMO Survey / F E B R U A R Y 2 0 1 9.

Founded in August 2008, The CMO Survey is administered twice a year via an Internet survey. Questions repeat to observe trends over time and new questions […]
April 2, 2019

Google’s Unskippable Labs has run over 250 video ad experiments. Learn their approach.

“When it comes to video ad creative, what works?” That’s the question Ben Jones, global creative director at Google’s Unskippable Labs, unpacks day in and day […]
March 27, 2019

How Can Activate My Data Driven Marketing strategy?

In today’s world, crafting a data-driven marketing strategy is critical for any organization. To that end, most marketers turn to data management platforms (DMPs) to help […]
Positive SSL