Ideas From Around The World You Need To See

April 5, 2021

The characteristics of effective brand video for the 21st century.

Add value to your audience and your audience will give you back value… .Yes, you must first give and then receive, those are the rules of effective 21st century media. The consumption of videos on the Internet is becoming more and more massive and occupies the place of honor among the most consumed content on the Internet, and it is on the rise. This is good news and bad news for advertisers, since while it is good that a medium as expressive and powerful for brands as video captures consumer attention, it is also true that the amount of content available on the web makes it necessary for branded videos to win over consumer preference. And believe us, the competition is strong and does not depend on economic power … we are tired of seeing how a “YouTuber” alone, with a lot of creativity, can perfectly captivate the consumer’s preference over many brands with a lot of economic power. However, we believe that it is not about competing against that YouTuber, it is about understanding the person with whom we want to communicate and understanding the rules of the environment where we want to do it. Users see more and more content related to what they like, if advertisers understand how to add value to the person who is consuming videos on the internet then they will have more opportunities to reach them when they are most interested in what they see. This, as we’ve said before, also means that advertisers have to stand out from a myriad of content.
April 2, 2021

Epic Split, a 100% online audiovisual campaign of extreme success

Some advertising campaigns are specifically designed for 100% online use, other advertising campaigns have an on/off mix in their media strategy. An example of interest is the case of the campaign of the Swedish agency Forsman & amp; Bodenfors for Volvo. The campaign was 100% online and obtained more than 100 million visits on YouTube, it won in Cannes 2014 the awards for best film for the Internet for “The Epic Split” and the Cyber ​​category, for its complete Live Test campaign of six audiovisual pieces. Within a week of launch, Epic Split had been viewed online 25 million times, and after nine days it reached 40 million views. At the end of 2014, overall campaign production was estimated to have cost between $ 3-4 million and generated $ 170 million in revenue for Volvo.
March 25, 2021

Decoding a buyer’s decisions during their journey through the sales funnel

There is a direct relationship between the complexity of a buyer’s behavior, as they travel through the sales funnel, and the number of online shopping options that currently exist for each product category. In this environment, buyers make decisions in a rather messy and increasingly complex way. We know, for example, that what happens between the end point of the process (purchase trigger) and the process of deciding to purchase is not linear. Also that there is a complex network of contact points with possible options that vary from person to person. However, what is less clear to us is how buyers process all the investigated information and the criteria that ultimately validate the final purchase. Consumer access to media and information has led to the growth of important influences that do not fit within the traditional approach to brand marketing. This has great implications for brands large and small, since it is possible that because they do not understand the change that is taking place in consumption patterns, their marketing initiatives do not have the ROI that they could potentially have. Of course, figuring out what consumers think and how they behave is not a new Idea. It is an aspiration that has always been at the heart of marketing. But, as we are about to discover, the context in which marketers try to achieve this goal has changed dramatically.
March 12, 2021

A window to multimedia art of Cai Guo-Qiang

Cai Guo-Qiang is a Chinese artist who currently lives and works in New York City. Cai Guo-Qiang's practice draws on a wide variety of symbols, narratives, traditions and materials such as fengshui, Chinese medicine, shanshui paintings, science, flora and fauna, portraiture, and fireworks. Much of his work draws on Maoist/Socialist concepts for content, especially his gunpowder drawings which strongly reflect Mao Zedong's tenet "destroy nothing, create nothing." Cai has said: “In some sense, Mao Zedong influenced all artists from our generation with his utopian romance and sentiment." Cai’s importance when considered on the parallel history of Chinese contemporary art is "critical," as he was among the first artists to contribute to discussions of Chinese art, however geographically dispersed, as a viable intellectual narrative with its own historical context and theoretical framework.
March 10, 2021

What Virtual Reality Means for Retail

While the debate will continue around businesses’ expectations of virtual reality's potential vs. the realities of consumer adoption, VR has gone ahead and found a growing number of ways to make business and industry more efficient, more effective and better connected to its customers. And not always in the most obvious ways. Take VR retail as an example...
February 17, 2021

Relevance is key for a sales funnel to work

In previous articles (see link below) we have talked about relevance. We emphasize that it is the key to effective advertising. Why? Because if something is […]
January 5, 2021

Will the mass consumption of videos continue to grow during 2021?

If any marketing trend can claim to be the defining tactic of the last ten years, video is surely there. Images are also easier to remember […]
December 6, 2020
marketing interactive videos and their usefulness

What are marketing interactive videos and what is their usefulness?

You are already well known for all the benefits of using video marketing to reach your audience with your brand. Now imagine using your creative thinking skills to make an interactive video so that you can reach your audience to project your brand. That is already possible! Traditional linear video has dominated this medium for a long time, since the first cinematographic projections of the early 20th century. What is an interactive video? Interactive video allows you to offer an interactive experience to viewers by essentially giving them the opportunity to choose how the story that is being told unfolds, which allows you to customize how your brand relates to the viewer according to their tastes and decisions...
November 16, 2020

Referral Marketing What is it? How does it work?

The normal behavior of human beings is to ask their acquaintances for opinions about a product or service before consuming it. This reinforcement becomes advice and […]