Breaking The Mold … Being Different

April 6, 2021

CineShader, A cinematic real-time shader visualiser

CineShader is a real-time 3D shader visualiser. It leverages the Shadertoy.com API and three.js to bring thousands of existing shader artworks into a cinematic 3D environment. Three.js is a cross-browser JavaScript library and application programming interface (API) used to create and display animated 3D computer graphics in a web browser using WebGL. Three.js allows the creation of graphical processing unit (GPU)-accelerated 3D animations using the JavaScript language as part of a website without relying on proprietary browser plugins. This is possible due to the advent of WebGL. CineShader give to the Shadertoy users an extension to demonstrate their shaders with a different presentation.
March 31, 2021

Red Bull: Stratos, one of the Best ads of the 21th Century.

Advertising Age is updating this list with 15 of the best ad campaigns of the 21st Century. In the last 15 years, advertising and marketing, and the media it used to get out its messages, has experienced an incredible upheaval as digital media and interactivity changed the dynamics of how consumers see and pay attention brand messages. Advertising Age tapped the expertise of leading creators and marketers to derive this list of 15. They asked our judges to consider three criteria: 1. Was it a watershed ad or campaign, discernibly changing the culture of advertising or the popular culture as a whole? 2. If it itself was credited with creating a category, or if by its efforts a brand became entrenched in its category as No. 1. 3. Was it simply unforgettable? Red Bull insists its mega-stunt, dubbed “the mission to the edge of space,” was not an advertising campaign. And that’s exactly why the ad and marketing industry can’t get enough of it. Indeed, in an environment where it’s incredibly hard to capture consumers’ attention, an energy drink managed to captivate the world with its Stratos project. In October 2012, Red Bull helped Austrian skydiver Felix Baumgartner freefall jump from 24 miles above the earth, breaking five records, according to officials at Guinness World Records. Mr. Baumgartner became the first human to break the sound barrier without engine power.
March 24, 2021

The science of creativity in advertising

Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if creativity is a scientific process, then one would have to believe that equations instead of people would formulate every song, every work of art, and every photograph. As big data becomes a more significant part of the conversation around advertising, many in the industry have voiced concern that it will come at the sacrifice of amazing creative. But what we’re all learning is that data can unlock the full potential of creative.
March 19, 2021

Gabriel and Sergio Twardowski recreate the emotion of music in an interesting stop-motion.

There are numerous past joys that we’ve had to give up in our socially estranged present, but for many, the foremost of them is the thrill of being part of a live music crowd. Director brothers Gabriel and Sergio Twardowski are intimately familiar with having accompanied and captured Brazilian DJ Alok’s sets around the world over the past four years. Confined indoors due to Brazil’s coronavirus lockdown measures, the brothers set themselves the gigantic task of excavating 30 terabytes of material to create an engaging stop-motion video as a gift for Alok and fans of concerts at Alok Memories. The aesthetics present for the video caught our attention, since it is a video made with “stop motion” but in a very traditional way that achieves very attractive results, perfectly applicable to other concepts. 4 months of research on 30TB of materials (900 hours of images) – 660+ prints – 6 days of stopmotion
March 18, 2021

The digital revolution mean better art? This is the question addressed by world’s most influential creators.

The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era. We invite you to see the documentary .... click below to see it!
March 12, 2021

A window to multimedia art of Cai Guo-Qiang

Cai Guo-Qiang is a Chinese artist who currently lives and works in New York City. Cai Guo-Qiang's practice draws on a wide variety of symbols, narratives, traditions and materials such as fengshui, Chinese medicine, shanshui paintings, science, flora and fauna, portraiture, and fireworks. Much of his work draws on Maoist/Socialist concepts for content, especially his gunpowder drawings which strongly reflect Mao Zedong's tenet "destroy nothing, create nothing." Cai has said: “In some sense, Mao Zedong influenced all artists from our generation with his utopian romance and sentiment." Cai’s importance when considered on the parallel history of Chinese contemporary art is "critical," as he was among the first artists to contribute to discussions of Chinese art, however geographically dispersed, as a viable intellectual narrative with its own historical context and theoretical framework.
October 19, 2020

Create your own choreography, with the help of machine learning and image processing.

What happens when you combine artificial intelligence with the archive of an award-winning choreographer? Google Arts & Culture Lab collaborated with Wayne McGregor to turn his archive into a creative tool using machine learning. Now anyone, anywhere, can be inspired by McGregor’s work to create their own dance piece. Are you feeling adventurous? Strike a pose with your camera to find your closest match in the archive here.
September 30, 2020

What makes a content viral? Here some guides to achieve it.

In a perfect world, audiences who see my content would be as excited to share it as they are to share memes and remixes of the […]
September 4, 2020

What You Don’t Know, a 3D virtual experience with music.

Immerse yourself in the creative process of avant-garde artist Matthew Dear and his new single What You Don’t Know. Floating above you is a magic ball […]