Breaking The Mold … Being Different

April 22, 2021

Accelerated and collective assimilation of new technologies and sudden changes in consumption patterns

In 2020 and so far in 2021 we have witnessed in the world, in an accelerated way and in some cases forced, an accelerated and massive assimilation of new technologies in all areas of life on the planet. It has been an adaptive response to the restrictions in our daily lives that COVID has imposed on the lives of all human beings. As the editor of the interesting magazine Wired rightly states, the world discovered that trips to the future do exist … in 6 weeks we are 10 years ahead of us in the full and obligatory assimilation of new technologies. That causes many social phenomena that are still under study by practitioners of human behavior. An immediate one, which is already well documented, is the sudden change in human consumption patterns. We are sure some of these changes will be temporary, but many others are here to stay. The consequence: markets have been transformed … and there are many who have not yet found out.
September 30, 2020

What makes a content viral? Here some guides to achieve it.

In a perfect world, audiences who see my content would be as excited to share, but unfortunately, that’s not the world we live in. We need to readjust our understanding of the term “viral” as it relates to content marketing, and extend the meaning beyond empty numbers and vanity metrics to create real value. We need to focus on content that’s extremely interesting and relevant to an audience who will potentially buy your products, talk about your product or service, and derive significant value from using your products. Your content strategies need to be data-driven. Today when content creation is in overdrive, simply creating great content is not enough.
February 18, 2019

P&G: Thank You, Mom, one of the Best ads of the 21th Century.

Procter & Gamble Co.’s “Thank You Mom" campaign had its beginnings not so much in strategy or creativity as in opportunity...
September 4, 2020

What You Don’t Know, a 3D virtual experience with music.

Immerse yourself in the creative process of avant-garde artist Matthew Dear and his new single What You Don’t Know...
September 2, 2020
Metro Trains one of the Best ads of the 21th Century

Metro Trains: Dumb Ways to Die, one of the Best ads of the 21th Century.

“Dumb Ways to Die” tapped into two elements that are loved almost universally: catchy music and cute cartoon characters. Add some really black humor into the mix and you get the beginnings of a cult classic.
August 19, 2020
"Wave" the largest anamorphic illusion in the world.

“Wave” the largest anamorphic illusion in the world.

An interesting and original giant digital installation of what is described as the world's largest anamorphic illusion in Seoul's Coex Square. The installation titled "Wave" is located on the facade of the SMTown Coex Artium.
July 12, 2018

VIRTUAL REALITY PIECE WHICH INVITES THE AUDIENCE TO EXPERIENCE DANCE PERFORMANCE

DUST aims to transform the way people see and experience contemporary dance through a 4 minute long immersive virtual reality experience. It explores the boundaries between the virtual and the real-world experiences and advances research in the fields of participatory performance, human-computer interaction and VR technologies. In DUST, the audience uses a Virtual Reality (VR) headset to place themselves in the immediate presence of the dancer and within a unique visual and aural scenario created by capturing volumetric recordings of dancers and photogrammetric imagery of Rambert’s building.
September 18, 2019

Herbie Hancock: Buddhism and Creativity

In his memoir, “Possibilities,” Herbie Hancock describes the single most illuminating moment in his jazz career. It came when he was very young, playing keyboard with Miles Davis. During the show, Hancock suddenly played a chord he called, “so wrong” that he was stunned into momentary silence. “But Miles didn’t judge it,” he said in an interview with Jared Bowen. “He paused and played a few notes that suddenly made it work.” It took years for Hancock to integrate that moment into his personal musicianship—to learn not to judge the work—but it changed everything he did. The concept of going into the unfamiliar in art has fascinated me for a while—I even wrote an awkward analysis of Neil Young’s forays in a post called, The Unexpected Note, when I had even less knowledge of music. But I think the arts are all connected, and we will get to the answers sooner if we take multiple routes.
August 22, 2018

Tendril’s brand film for AutoStore, Norwegian tech company, leading innovation in the field of robotic warehouse automation.

AutoStore is a Norwegian tech company, leading innovation in the field of robotic warehouse automation. Tendril was approached with the task of conceiving and creating a film that captured the elegant futurism of the AutoStore brand and its unique cubic approach to storage.