Breaking The Mold … Being Different

May 22, 2021

Create your own choreography, with the help of machine learning and image processing.

What happens when you combine artificial intelligence with the archive of an award-winning choreographer? Google Arts & Culture Lab collaborated with Wayne McGregor to turn his archive into a creative tool using machine learning. Now anyone, anywhere, can be inspired by McGregor’s work to create their own dance piece. Are you feeling adventurous? Strike a pose with your camera to find your closest match in the archive here.
May 19, 2021

Creativity & The Future of Brand Advertising.

We live in an on-demand, interactive world where consumers are now more in control of their content experience. This interesting video explore the future of advertising and the role brands, agencies and publishers can play in evolving modern day media and storytelling through advertising whereby the message actually reflects - and is delivered by - the right medium.
April 28, 2021

The wonderful Playing For Change project. You can be part!

Playing For Change is a movement created to inspire and connect the world through music, born from the shared belief that music has the power to break boundaries and overcome distances between people. The main focus of the project is to record audio and video musicians performing in their natural settings and combine their talents and cultural power in innovative videos that we call Songs Around The World. During the realization of this project, they realized that it was not enough to record and share the music: the producers wanted to find a way to contribute something to the communities they got to know throughout their travels. Thus was born, in 2007, the Playing For Change Foundation, a non-profit organization dedicated to the creation and development of music schools for these communities.
April 26, 2021

L’Oreal and the Zombie Boy. Go Beyond brand awareness

L'Oreal USA spends more than a billion dollars annually on measured media, and as it has moved money rapidly into digital media in recent years, most of that targets consumers evaluating products they already know about. But the "Zombie Boy" viral video campaign, that this year celebrates 10 years, for one of the smallest of the company's 23 brands -- Dermablend professional skincare and cosmetics -- is showing the company can also go the low-budget route to generate awareness for little-known and new products. "Zombie Boy" Rick Genest generated 5.7 million views in its first 10 days in late October 2011. The video also has generated more than 200 million media impressions, including being featured on the Thomson Reuters video billboard on Times Square.
April 22, 2021

Accelerated and collective assimilation of new technologies and sudden changes in consumption patterns

In 2020 and so far in 2021 we have witnessed in the world, in an accelerated way and in some cases forced, an accelerated and massive assimilation of new technologies in all areas of life on the planet. It has been an adaptive response to the restrictions in our daily lives that COVID has imposed on the lives of all human beings. As the editor of the interesting magazine Wired rightly states, the world discovered that trips to the future do exist … in 6 weeks we are 10 years ahead of us in the full and obligatory assimilation of new technologies. That causes many social phenomena that are still under study by practitioners of human behavior. An immediate one, which is already well documented, is the sudden change in human consumption patterns. We are sure some of these changes will be temporary, but many others are here to stay. The consequence: markets have been transformed … and there are many who have not yet found out.
April 6, 2021

CineShader, A cinematic real-time shader visualiser

CineShader is a real-time 3D shader visualiser. It leverages the API and three.js to bring thousands of existing shader artworks into a cinematic 3D environment. Three.js is a cross-browser JavaScript library and application programming interface (API) used to create and display animated 3D computer graphics in a web browser using WebGL. Three.js allows the creation of graphical processing unit (GPU)-accelerated 3D animations using the JavaScript language as part of a website without relying on proprietary browser plugins. This is possible due to the advent of WebGL. CineShader give to the Shadertoy users an extension to demonstrate their shaders with a different presentation.
March 31, 2021

Red Bull: Stratos, one of the Best ads of the 21th Century.

Advertising Age is updating this list with 15 of the best ad campaigns of the 21st Century. In the last 15 years, advertising and marketing, and the media it used to get out its messages, has experienced an incredible upheaval as digital media and interactivity changed the dynamics of how consumers see and pay attention brand messages. Advertising Age tapped the expertise of leading creators and marketers to derive this list of 15. They asked our judges to consider three criteria: 1. Was it a watershed ad or campaign, discernibly changing the culture of advertising or the popular culture as a whole? 2. If it itself was credited with creating a category, or if by its efforts a brand became entrenched in its category as No. 1. 3. Was it simply unforgettable? Red Bull insists its mega-stunt, dubbed “the mission to the edge of space,” was not an advertising campaign. And that’s exactly why the ad and marketing industry can’t get enough of it. Indeed, in an environment where it’s incredibly hard to capture consumers’ attention, an energy drink managed to captivate the world with its Stratos project. In October 2012, Red Bull helped Austrian skydiver Felix Baumgartner freefall jump from 24 miles above the earth, breaking five records, according to officials at Guinness World Records. Mr. Baumgartner became the first human to break the sound barrier without engine power.
March 24, 2021

The science of creativity in advertising

Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if creativity is a scientific process, then one would have to believe that equations instead of people would formulate every song, every work of art, and every photograph. As big data becomes a more significant part of the conversation around advertising, many in the industry have voiced concern that it will come at the sacrifice of amazing creative. But what we’re all learning is that data can unlock the full potential of creative.
March 19, 2021

Gabriel and Sergio Twardowski recreate the emotion of music in an interesting stop-motion.

There are numerous past joys that we’ve had to give up in our socially estranged present, but for many, the foremost of them is the thrill of being part of a live music crowd. Director brothers Gabriel and Sergio Twardowski are intimately familiar with having accompanied and captured Brazilian DJ Alok’s sets around the world over the past four years. Confined indoors due to Brazil’s coronavirus lockdown measures, the brothers set themselves the gigantic task of excavating 30 terabytes of material to create an engaging stop-motion video as a gift for Alok and fans of concerts at Alok Memories. The aesthetics present for the video caught our attention, since it is a video made with “stop motion” but in a very traditional way that achieves very attractive results, perfectly applicable to other concepts. 4 months of research on 30TB of materials (900 hours of images) – 660+ prints – 6 days of stopmotion