Breaking The Mold … Being Different

January 27, 2020

What makes a content viral? Here some guides to achieve it.

In a perfect world, audiences who see my content would be as excited to share it as they are to share memes and remixes of the […]
January 13, 2020

Why creativity must be brave and meaningful

Paul Frampton gives some examples of brand campaigns that have inspired people in a meaningful, positive way. Robert H Schuller once said: “What would you do […]
January 7, 2020

The science of creativity in advertising

Some rights reserved by Mariane L. Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if creativity is a […]
December 18, 2019

AUGMENTED RETAIL: THE NEW CONSUMER REALITY

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, […]
December 3, 2019

Jacob Schwarz: Ultra HD and slow motion videos

Jacob Schwarz is an American director and cinematographer whose YouTube portfolio highlights many videos recorded at high frame rates per second. However, this video with several […]
October 11, 2019

Interactive advertising, a playful experience with advertising.

We present the interactive banner implemented with Olympe, a development platform that allows design your digital system using drag-and-drop ‘bricks’. Connect your assets and IT systems, […]
September 18, 2019

Herbie Hancock: Buddhism and Creativity | Mahindra Humanities Center

In his memoir, “Possibilities,” Herbie Hancock describes the single most illuminating moment in his jazz career. It came when he was very young, playing keyboard with […]
September 6, 2019

“invisi-dir” a interactive multimedia web project

“invisi-dir.” is the way or path that the music creative team, Invisible Designs Lab believes the creative direction should take. Under the theme of sharing new […]
August 22, 2019

Emotional intelligence – Short film by Dennis Sungmin Kim

WALL-E meets Don Hertzfeldt in Dennis Sungmin Kim’s ei: emotional intelligence – an 8-minute animation showcasing promise of an exciting new talent in the field. In this gorgeously-animated, experimental […]
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