Breaking The Mold … Being Different

March 20, 2020

CineShader, A cinematic real-time shader visualiser

CineShader is a real-time 3D shader visualiser. It leverages the Shadertoy.com API and three.js to bring thousands of existing shader artworks into a cinematic 3D environment. […]
March 9, 2020

GoPro took a focus on Storytelling to inspire its users

On the GoPro site, its founder Nicholas Woodman wrote a letter stating that the company helps people capture and share their most meaningful experiences with others, […]
February 24, 2020

The World’s Best Storytellers

Since before blogs were created, people have told stories. Shocking. I know. But long predating the clickity-clacking of our keyboards were generations of people finding creative […]
February 19, 2020

HUMAN…The movie, three years collecting real-life stories from 2,000 women and men in 60 countries.

If you want to transform watching a monumental documentary multimedia then set aside in your daily routine a few hours and invest it in enjoying HUMAN, […]
February 17, 2020

Creativity & The Future of Brand Advertising.

We live in an on-demand, interactive world where consumers are now more in control of their content experience. We’ll explore the future of advertising and the […]
January 27, 2020

What makes a content viral? Here some guides to achieve it.

In a perfect world, audiences who see my content would be as excited to share it as they are to share memes and remixes of the […]
January 13, 2020

Why creativity must be brave and meaningful

Paul Frampton gives some examples of brand campaigns that have inspired people in a meaningful, positive way. Robert H Schuller once said: “What would you do […]
January 7, 2020

The science of creativity in advertising

Some rights reserved by Mariane L. Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if creativity is a […]
December 18, 2019

AUGMENTED RETAIL: THE NEW CONSUMER REALITY

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, […]
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