Brand Management Update

January 29, 2020

What influencer marketing really costs.

A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one […]
January 6, 2020

Optimization for on-SERP SEO. What is it? … A new objective for SEO?

Have you heard of the zero-click results? You have probably seen them. A zero-click search result is in which Google automatically offers an answer to your […]
December 5, 2019

Branding Techniques for Your Startup.

Some rights reserved by jm3 Having a quality product is important, as is marketing said product to costumers. But without a solid brand, your company could be dead […]
October 4, 2019

Types Of Influencer Marketing Campaigns

There is no doubt that social networks have become one of the platforms for brands. However, the protagonists are more than social networks themselves; they are […]
September 23, 2019

Effective Principles of Brand Management

Brands must distinguish themselves in the market to make their products viable. The top brands don’t spend tons of money on branding. Instead, they use strategic […]
September 20, 2019

Tips for Creating an Awesome Brand

When creating your brand, it’s imperative that you think about everything from your logo to color scheme to to the tag line. You also have to […]
August 26, 2019

Why brands are losing consumer trust and how technology can help re-earn it

Edelman has released a new report on consumers’ growing concerns about product experience, customer experience, and brands’ impact on society. What can brands do with this […]
June 17, 2019

Brand Positioning: The Crucial Code Top Technology Brands Must Master.

Ever dreamed of leaving the cubicle behind, striking out on your own and making your own technology vision a reality? For many people in the technology […]
May 20, 2019

Oreo’s Attempts at Originality Are Ruining Its Brand Identity.

Too many flavors made them stray too far from their original intent. Oreo, the chocolate and vanilla cream cookie brand juggernaut, is now also available in […]
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