Brand Management Update
February 25, 2019
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of […]
February 11, 2019
Toms CEO/founder Blake Mycoskie and AT&T SVP brand marketing Fiona Carter talk about the brands’ relationship, the power of VR, and more. Back in 2009, AT&T […]
January 28, 2019
For decades, marketers have relied on surveys to gauge how customers perceive their brands. While this tried-and-true method does a good job of revealing how brands […]
January 14, 2019
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and […]
December 19, 2018
Some rights reserved por JeepersMedia This is the first step in the process of developing your brand strategy. By defining who your brand is you create the […]
December 3, 2018
A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one […]
November 19, 2018
AR is changing the marketing game. For many marketing teams and CMOs, Augmented Reality (AR) might not be first on the list of new technologies to implement into […]
November 9, 2018
In this article we evaluate the potential demand for a product we choose from the previous post, look at niche opportunities that exist around it and […]
November 5, 2018
Today competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand […]