Brand Management Update

December 19, 2018

Ways to Figure Out Your Brand Identity.

Some rights reserved por JeepersMedia This is the first step in the process of developing your brand strategy. By defining who your brand is you create the […]
December 3, 2018

What influencer marketing really costs.

A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one […]
November 19, 2018

Brands Already Leveraging the Power of Augmented Reality

AR is changing the marketing game. For many marketing teams and CMOs, Augmented Reality (AR) might not be first on the list of new technologies to implement into […]
November 9, 2018

How To Evaluate Market Demand For Your New Product Idea

In this article we evaluate the potential demand for a product we choose from the previous post, look at niche opportunities that exist around it and […]
November 5, 2018

Creative Stages of Branding Design.

Today competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand […]
October 15, 2018

GoPro, example of a good Inbound Marketing, without intrusive advertising.

The renowned American company dedicated to the production of personal cameras, high definition, has a really impressive YouTube channel.  GoPro YouTube Channel Presumably, his clients […]
October 8, 2018

Brand Driven Innovation

Before I became an innovation consultant I was an industrial designer. For 10 years of my career, I worked as a practising product designer at various […]
October 3, 2018

The Return on marketing investment (ROMI).

Some rights reserved by jayninelessons Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing […]
September 24, 2018

6 Signs Your Content Marketing is Successful

There’s that word again: Content. Every year, there are marketing conferences devoted to it, and content often dominates conversations across multiple departments of your business. Every […]
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