Brand Management Update
January 29, 2020
A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one […]
January 6, 2020
Have you heard of the zero-click results? You have probably seen them. A zero-click search result is in which Google automatically offers an answer to your […]
December 5, 2019
Some rights reserved by jm3 Having a quality product is important, as is marketing said product to costumers. But without a solid brand, your company could be dead […]
October 4, 2019
There is no doubt that social networks have become one of the platforms for brands. However, the protagonists are more than social networks themselves; they are […]
September 23, 2019
Brands must distinguish themselves in the market to make their products viable. The top brands don’t spend tons of money on branding. Instead, they use strategic […]
September 20, 2019
When creating your brand, it’s imperative that you think about everything from your logo to color scheme to to the tag line. You also have to […]
August 26, 2019
Edelman has released a new report on consumers’ growing concerns about product experience, customer experience, and brands’ impact on society. What can brands do with this […]
June 17, 2019
Ever dreamed of leaving the cubicle behind, striking out on your own and making your own technology vision a reality? For many people in the technology […]
May 20, 2019
Too many flavors made them stray too far from their original intent. Oreo, the chocolate and vanilla cream cookie brand juggernaut, is now also available in […]