Brand Management Update

September 20, 2019

Tips for Creating an Awesome Brand

When creating your brand, it’s imperative that you think about everything from your logo to color scheme to to the tag line. You also have to […]
August 26, 2019

Why brands are losing consumer trust and how technology can help re-earn it

Edelman has released a new report on consumers’ growing concerns about product experience, customer experience, and brands’ impact on society. What can brands do with this […]
June 17, 2019

Brand Positioning: The Crucial Code Top Technology Brands Must Master.

Ever dreamed of leaving the cubicle behind, striking out on your own and making your own technology vision a reality? For many people in the technology […]
May 20, 2019

Oreo’s Attempts at Originality Are Ruining Its Brand Identity.

Too many flavors made them stray too far from their original intent. Oreo, the chocolate and vanilla cream cookie brand juggernaut, is now also available in […]
May 9, 2019

Interactive Content Marketing: A Glimpse Into the Future of Content Marketing.

You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is a groundbreaking new […]
April 22, 2019

How to do a brand valuation.

  Brands today are not restricted to marketing or profits made by a company, but are a part of our everyday life. In the light of […]
March 25, 2019

4 creative thinkers on how technology is changing brand storytelling

Cannes Lions Winner – The Field Trip to Mars From shorter ad formats to immersive virtual reality (VR), the supply of new and innovative storytelling tools […]
February 25, 2019

What is Brand Management?

In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of […]
February 11, 2019

Why The Brands Toms Shoes And AT&T Are Taking A Virtual Reality Trip To Colombia.

Toms CEO/founder Blake Mycoskie and AT&T SVP brand marketing Fiona Carter talk about the brands’ relationship, the power of VR, and more. Back in 2009, AT&T […]
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