Brand Management Update
March 24, 2020
Given the current circumstances with the corona virus pandemic, conditions and environment are changing rapidly and are dramatically impacting the direction and communication of many companies […]
March 17, 2020
Since Steve Jobs announced in 2007 the launch of the iPhone, whose presentation was full of storytelling, it has been more than clear to everyone that […]
March 9, 2020
On the GoPro site, its founder Nicholas Woodman wrote a letter stating that the company helps people capture and share their most meaningful experiences with others, […]
February 28, 2020
This is a brand that everyone knows: the giant of the Coca-Cola industry. The company has perfectly segmented and located its audience, knows it well and […]
February 27, 2020
Nike, the world-renowned sports brand, has understood and used the power of good storytelling for longer than people have been on the Internet. In 1999, he […]
February 26, 2020
With more than 365 branches around Canada and the United States, the brand has shown tremendous growth since its creation in 1979. He realized that what […]
February 18, 2020
Market research has achieved an important role among brands, companies and on their own. To have a reflection of this, Statista reveals that it is an […]
February 12, 2020
Some rights reserved by jayninelessons Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing […]
January 31, 2020
Some industry folklore is repeated so often, so widely, that we collectively just take it for granted. It’s always been that way and always will be. […]