Brand Management Update
October 15, 2018
The renowned American company dedicated to the production of personal cameras, high definition, has a really impressive YouTube channel. GoPro YouTube Channel Presumably, his clients […]
October 8, 2018
Before I became an innovation consultant I was an industrial designer. For 10 years of my career, I worked as a practising product designer at various […]
October 3, 2018
Some rights reserved by jayninelessons Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing […]
September 24, 2018
There’s that word again: Content. Every year, there are marketing conferences devoted to it, and content often dominates conversations across multiple departments of your business. Every […]
September 10, 2018
Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI […]
September 6, 2018
Photo by CURSORCH A conversion is any action you measure that you want visitors to your website to take. Typically, though not always, conversions are associated with […]
August 27, 2018
Some rights reserved by jm3 Having a quality product is important, as is marketing said product to costumers. But without a solid brand, your company could be dead […]
August 13, 2018
Some rights reserved by The Influencers festival As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking […]
August 9, 2018
Using content for brand marketing is not a new idea. In 1904, when Jell-O published its first book of recipes using its product, consumer response to […]