Brand Management Update
December 19, 2018
Some rights reserved por JeepersMedia This is the first step in the process of developing your brand strategy. By defining who your brand is you create the […]
December 3, 2018
A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one […]
November 19, 2018
AR is changing the marketing game. For many marketing teams and CMOs, Augmented Reality (AR) might not be first on the list of new technologies to implement into […]
November 9, 2018
In this article we evaluate the potential demand for a product we choose from the previous post, look at niche opportunities that exist around it and […]
November 5, 2018
Today competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand […]
October 15, 2018
The renowned American company dedicated to the production of personal cameras, high definition, has a really impressive YouTube channel. GoPro YouTube Channel Presumably, his clients […]
October 8, 2018
Before I became an innovation consultant I was an industrial designer. For 10 years of my career, I worked as a practising product designer at various […]
October 3, 2018
Some rights reserved by jayninelessons Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing […]
September 24, 2018
There’s that word again: Content. Every year, there are marketing conferences devoted to it, and content often dominates conversations across multiple departments of your business. Every […]