Brand Management Update

November 16, 2020

Referral Marketing What is it? How does it work?

The normal behavior of human beings is to ask their acquaintances for opinions about a product or service before consuming it. This reinforcement becomes advice and […]
October 26, 2020

Importance of video content for brand advertising in 2020… and in the years to come.

Much has been said about the importance of videos in a brand’s marketing strategy, however, let’s talk more specifically: Are videos important as part of an […]
September 23, 2020

Today, are videos important in the communication of a brand?

As we have seen previously, a reality of brands in the 21st century is that first of all they have the need to communicate with their […]
August 28, 2020
Types Of Influencer Marketing Campaigns

Types Of Influencer Marketing Campaigns

There is no doubt that social networks have become one of the platforms for brands. However, the protagonists are more than social networks themselves; they are the influencers who work on them. Influencers are people with a high level of popularity and charisma within the online world. Because of this, they manage to increase sales and enhance the image of many brands. However, there are different types of influencers, both according to the type of content they publish and their reach. Because of them, a wide range of possible campaigns of influencer marketing exists. This post will focus on identifying the most successful ways to collaborate for your influencer marketing campaign.
August 18, 2020

Brand Management – Meaning and important concepts.

Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining […]
August 18, 2020
Keys to making videos to project your brand

Keys to making videos to project your brand

Main Keys to making videos to project your brand. A picture is worth a thousand words and if this picture is in motion much better.
March 24, 2020

Management of a brand during the pandemic.

Given the current circumstances with the corona virus pandemic, conditions and environment are changing rapidly and are dramatically impacting the direction and communication of many companies […]
March 17, 2020

Steve Jobs… a great Storytelling

Since Steve Jobs announced in 2007 the launch of the iPhone, whose presentation was full of storytelling, it has been more than clear to everyone that […]
March 9, 2020

GoPro took a focus on Storytelling to inspire its users

On the GoPro site, its founder Nicholas Woodman wrote a letter stating that the company helps people capture and share their most meaningful experiences with others, […]