Brand Management Update

February 26, 2020

Learning from the storytelling of the Goodlife Fitness brand

With more than 365 branches around Canada and the United States, the brand has shown tremendous growth since its creation in 1979. He realized that what […]
February 18, 2020

Market research methods useful for brands.

Market research has achieved an important role among brands, companies and on their own. To have a reflection of this, Statista reveals that it is an […]
February 12, 2020

The Return on marketing investment (ROMI).

Some rights reserved by jayninelessons Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing […]
January 31, 2020

3 marketing myths we busted this past 2019

Some industry folklore is repeated so often, so widely, that we collectively just take it for granted. It’s always been that way and always will be. […]
January 29, 2020

What influencer marketing really costs.

A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one […]
January 6, 2020

Optimization for on-SERP SEO. What is it? … A new objective for SEO?

Have you heard of the zero-click results? You have probably seen them. A zero-click search result is in which Google automatically offers an answer to your […]
December 5, 2019

Branding Techniques for Your Startup.

Some rights reserved by jm3 Having a quality product is important, as is marketing said product to costumers. But without a solid brand, your company could be dead […]
October 4, 2019

Types Of Influencer Marketing Campaigns

There is no doubt that social networks have become one of the platforms for brands. However, the protagonists are more than social networks themselves; they are […]
September 23, 2019

Effective Principles of Brand Management

Brands must distinguish themselves in the market to make their products viable. The top brands don’t spend tons of money on branding. Instead, they use strategic […]
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