Brand Management Update
January 14, 2019
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and […]
December 19, 2018
Some rights reserved por JeepersMedia This is the first step in the process of developing your brand strategy. By defining who your brand is you create the […]
December 3, 2018
A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one […]
November 19, 2018
AR is changing the marketing game. For many marketing teams and CMOs, Augmented Reality (AR) might not be first on the list of new technologies to implement into […]
November 9, 2018
In this article we evaluate the potential demand for a product we choose from the previous post, look at niche opportunities that exist around it and […]
November 5, 2018
Today competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand […]
October 22, 2018
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of […]
October 15, 2018
The renowned American company dedicated to the production of personal cameras, high definition, has a really impressive YouTube channel. GoPro YouTube Channel Presumably, his clients […]
October 8, 2018
Before I became an innovation consultant I was an industrial designer. For 10 years of my career, I worked as a practising product designer at various […]