Brand Management Update

June 17, 2019

Brand Positioning: The Crucial Code Top Technology Brands Must Master.

Ever dreamed of leaving the cubicle behind, striking out on your own and making your own technology vision a reality? For many people in the technology […]
May 20, 2019

Oreo’s Attempts at Originality Are Ruining Its Brand Identity.

Too many flavors made them stray too far from their original intent. Oreo, the chocolate and vanilla cream cookie brand juggernaut, is now also available in […]
May 9, 2019

Interactive Content Marketing: A Glimpse Into the Future of Content Marketing.

You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is a groundbreaking new […]
April 22, 2019

How to do a brand valuation.

  Brands today are not restricted to marketing or profits made by a company, but are a part of our everyday life. In the light of […]
March 25, 2019

4 creative thinkers on how technology is changing brand storytelling

Cannes Lions Winner – The Field Trip to Mars From shorter ad formats to immersive virtual reality (VR), the supply of new and innovative storytelling tools […]
February 25, 2019

What is Brand Management?

In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of […]
February 11, 2019

Why The Brands Toms Shoes And AT&T Are Taking A Virtual Reality Trip To Colombia.

Toms CEO/founder Blake Mycoskie and AT&T SVP brand marketing Fiona Carter talk about the brands’ relationship, the power of VR, and more. Back in 2009, AT&T […]
January 28, 2019

Wondering How Customers Feel about Your Brand? A new algorithm tracks people’s perception in real time via Twitter.

For decades, marketers have relied on surveys to gauge how customers perceive their brands. While this tried-and-true method does a good job of revealing how brands […]
January 14, 2019

Influencer Marketing Campaigns examples to Inspire and Get You Started With Your Own

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and […]
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