Brand Management Update
June 17, 2019
Ever dreamed of leaving the cubicle behind, striking out on your own and making your own technology vision a reality? For many people in the technology […]
May 20, 2019
Too many flavors made them stray too far from their original intent. Oreo, the chocolate and vanilla cream cookie brand juggernaut, is now also available in […]
May 9, 2019
You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is a groundbreaking new […]
April 22, 2019
Brands today are not restricted to marketing or profits made by a company, but are a part of our everyday life. In the light of […]
March 25, 2019
Cannes Lions Winner – The Field Trip to Mars From shorter ad formats to immersive virtual reality (VR), the supply of new and innovative storytelling tools […]
February 25, 2019
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of […]
February 11, 2019
Toms CEO/founder Blake Mycoskie and AT&T SVP brand marketing Fiona Carter talk about the brands’ relationship, the power of VR, and more. Back in 2009, AT&T […]
January 28, 2019
For decades, marketers have relied on surveys to gauge how customers perceive their brands. While this tried-and-true method does a good job of revealing how brands […]
January 14, 2019
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and […]