Brand Management Update

November 9, 2018

How To Evaluate Market Demand For Your New Product Idea

In this article we evaluate the potential demand for a product we choose from the previous post, look at niche opportunities that exist around it and […]
November 5, 2018

Creative Stages of Branding Design.

Today competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand […]
October 22, 2018

What is Brand Management?

In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of […]
October 15, 2018

GoPro, example of a good Inbound Marketing, without intrusive advertising.

The renowned American company dedicated to the production of personal cameras, high definition, has a really impressive YouTube channel.  GoPro YouTube Channel Presumably, his clients […]
October 8, 2018

Brand Driven Innovation

Before I became an innovation consultant I was an industrial designer. For 10 years of my career, I worked as a practising product designer at various […]
October 3, 2018

The Return on marketing investment (ROMI).

Some rights reserved by jayninelessons Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing […]
September 24, 2018

6 Signs Your Content Marketing is Successful

There’s that word again: Content. Every year, there are marketing conferences devoted to it, and content often dominates conversations across multiple departments of your business. Every […]
September 10, 2018

Marketing Dashboards for Visualizing Performance.

Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI […]
September 6, 2018

The Beginner’s Guide to Conversion Rate Optimization

Photo by CURSORCH A conversion is any action you measure that you want visitors to your website to take. Typically, though not always, conversions are associated with […]
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