Too many flavors made them stray too far from their original intent. Oreo, the chocolate and vanilla cream cookie brand juggernaut, is now also available in […]

You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is a groundbreaking new […]

  Brands today are not restricted to marketing or profits made by a company, but are a part of our everyday life. In the light of […]

Cannes Lions Winner – The Field Trip to Mars From shorter ad formats to immersive virtual reality (VR), the supply of new and innovative storytelling tools […]

In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of […]

Toms CEO/founder Blake Mycoskie and AT&T SVP brand marketing Fiona Carter talk about the brands’ relationship, the power of VR, and more. Back in 2009, AT&T […]

For decades, marketers have relied on surveys to gauge how customers perceive their brands. While this tried-and-true method does a good job of revealing how brands […]

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and […]