Brand Management Update

March 24, 2020

Management of a brand during the pandemic.

Given the current circumstances with the corona virus pandemic, conditions and environment are changing rapidly and are dramatically impacting the direction and communication of many companies […]
March 17, 2020

Steve Jobs… a great Storytelling

Since Steve Jobs announced in 2007 the launch of the iPhone, whose presentation was full of storytelling, it has been more than clear to everyone that […]
March 9, 2020

GoPro took a focus on Storytelling to inspire its users

On the GoPro site, its founder Nicholas Woodman wrote a letter stating that the company helps people capture and share their most meaningful experiences with others, […]
February 28, 2020

Coca-Cola storytelling an incredible campaign that connects with the public

This is a brand that everyone knows: the giant of the Coca-Cola industry. The company has perfectly segmented and located its audience, knows it well and […]
February 27, 2020

Nike uses storytelling to show that the impossible can be achieved

Nike, the world-renowned sports brand, has understood and used the power of good storytelling for longer than people have been on the Internet. In 1999, he […]
February 26, 2020

Learning from the storytelling of the Goodlife Fitness brand

With more than 365 branches around Canada and the United States, the brand has shown tremendous growth since its creation in 1979. He realized that what […]
February 18, 2020

Market research methods useful for brands.

Market research has achieved an important role among brands, companies and on their own. To have a reflection of this, Statista reveals that it is an […]
February 12, 2020

The Return on marketing investment (ROMI).

Some rights reserved by jayninelessons Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing […]
January 31, 2020

3 marketing myths we busted this past 2019

Some industry folklore is repeated so often, so widely, that we collectively just take it for granted. It’s always been that way and always will be. […]
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