Brand Management Update

May 22, 2017

Why Branding Is Important When It Comes to Marketing

Some rights reserved by rhodes There is a lot of confusion around branding, there are multiple definitions, so what is branding?  Decades ago branding was defined as a name, […]
May 8, 2017

Brand Strategy: Essentials for a Strong Company Brand

Some rights reserved by Karim D. Ghantous Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that […]
April 24, 2017

Ways to Figure Out Your Brand Identity.

Some rights reserved por JeepersMedia This is the first step in the process of developing your brand strategy. By defining who your brand is you create the […]
April 10, 2017

What is a brand ambassador?

Some rights reserved por EdgeThreeSixty A Brand Ambassador (sometimes also called a Corporate Ambassador) is a person who is hired by an organization or company to represent […]
March 27, 2017

How To Evaluate Market Demand For Your New Product Idea

In this article we evaluate the potential demand for a product we choose from the previous post, look at niche opportunities that exist around it and […]
February 27, 2017

The 6 Marketing Metrics & KPIs Your CEO Actually Cares About.

Some rights reserved by Skakerman Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing […]
February 13, 2017

The Return on marketing investment (ROMI).

Some rights reserved by jayninelessons Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing […]
January 30, 2017

Marketing Dashboards for Visualizing Performance.

Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI […]
January 16, 2017

Interactive Content Marketing: A Glimpse Into the Future of Content Marketing.

By Jayson Demers. You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is […]
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