Brand Management Update

September 11, 2017

How to make every mobile moment a brand-builder

Some rights reserved by JefferyTurner Our latest research into mobile brand experiences has unearthed data that reinforces what you may already suspect: Speed and relevance are crucial to […]
August 28, 2017

Why Brands Need Content Marketing?

Using content for brand marketing is not a new idea. In 1904, when Jell-O published its first book of recipes using its product, consumer response to […]
July 31, 2017

How to Develop a Brand Strategy.

Some rights reserved by Jeffrey Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes […]
July 21, 2017

The 6 Marketing Metrics & KPIs Your CEO Actually Cares About.

Some rights reserved by Skakerman Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing […]
July 17, 2017

The Beginner’s Guide to Conversion Rate Optimization

Photo by CURSORCH A conversion is any action you measure that you want visitors to your website to take. Typically, though not always, conversions are associated with […]
July 3, 2017

6 Signs Your Content Marketing is Successful

There’s that word again: Content. Every year, there are marketing conferences devoted to it, and content often dominates conversations across multiple departments of your business. Every […]
May 22, 2017

Why Branding Is Important When It Comes to Marketing

Some rights reserved by rhodes There is a lot of confusion around branding, there are multiple definitions, so what is branding?  Decades ago branding was defined as a name, […]
May 8, 2017

Brand Strategy: Essentials for a Strong Company Brand

Some rights reserved by Karim D. Ghantous Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that […]
April 24, 2017

Ways to Figure Out Your Brand Identity.

Some rights reserved por JeepersMedia This is the first step in the process of developing your brand strategy. By defining who your brand is you create the […]
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