Brand Management Update
October 4, 2019
There is no doubt that social networks have become one of the platforms for brands. However, the protagonists are more than social networks themselves; they are […]
September 23, 2019
Brands must distinguish themselves in the market to make their products viable. The top brands don’t spend tons of money on branding. Instead, they use strategic […]
September 20, 2019
When creating your brand, it’s imperative that you think about everything from your logo to color scheme to to the tag line. You also have to […]
August 26, 2019
Edelman has released a new report on consumers’ growing concerns about product experience, customer experience, and brands’ impact on society. What can brands do with this […]
June 17, 2019
Ever dreamed of leaving the cubicle behind, striking out on your own and making your own technology vision a reality? For many people in the technology […]
May 20, 2019
Too many flavors made them stray too far from their original intent. Oreo, the chocolate and vanilla cream cookie brand juggernaut, is now also available in […]
May 9, 2019
You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is a groundbreaking new […]
April 22, 2019
Brands today are not restricted to marketing or profits made by a company, but are a part of our everyday life. In the light of […]
March 25, 2019
Cannes Lions Winner – The Field Trip to Mars From shorter ad formats to immersive virtual reality (VR), the supply of new and innovative storytelling tools […]