Brand Management Update
September 11, 2017
Some rights reserved by JefferyTurner Our latest research into mobile brand experiences has unearthed data that reinforces what you may already suspect: Speed and relevance are crucial to […]
August 28, 2017
Using content for brand marketing is not a new idea. In 1904, when Jell-O published its first book of recipes using its product, consumer response to […]
July 31, 2017
Some rights reserved by Jeffrey Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes […]
July 21, 2017
Some rights reserved by Skakerman Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing […]
July 17, 2017
Photo by CURSORCH A conversion is any action you measure that you want visitors to your website to take. Typically, though not always, conversions are associated with […]
July 3, 2017
There’s that word again: Content. Every year, there are marketing conferences devoted to it, and content often dominates conversations across multiple departments of your business. Every […]
May 22, 2017
Some rights reserved by rhodes There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was defined as a name, […]
May 8, 2017
Some rights reserved by Karim D. Ghantous Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that […]
April 24, 2017
Some rights reserved por JeepersMedia This is the first step in the process of developing your brand strategy. By defining who your brand is you create the […]