Brand Management Update
November 9, 2018
In this article we evaluate the potential demand for a product we choose from the previous post, look at niche opportunities that exist around it and […]
November 5, 2018
Today competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand […]
October 22, 2018
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of […]
October 15, 2018
The renowned American company dedicated to the production of personal cameras, high definition, has a really impressive YouTube channel. GoPro YouTube Channel Presumably, his clients […]
October 8, 2018
Before I became an innovation consultant I was an industrial designer. For 10 years of my career, I worked as a practising product designer at various […]
October 3, 2018
Some rights reserved by jayninelessons Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing […]
September 24, 2018
There’s that word again: Content. Every year, there are marketing conferences devoted to it, and content often dominates conversations across multiple departments of your business. Every […]
September 10, 2018
Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI […]
September 6, 2018
Photo by CURSORCH A conversion is any action you measure that you want visitors to your website to take. Typically, though not always, conversions are associated with […]