Advertising And Technology

October 23, 2020

Why each social network requires a different type of video?

Social networks have become multimedia channels where video messages have taken a stellar role in recent years, generating more audience than other information formats. However, the characteristics of each network are not the same in audience or in the video formats they can handle (duration and content). This forces advertisers to know the specific characteristics of each network in order to draw up an effective strategy to guarantee optimal advertising investment for video content. In summary: Each social network has its clearly defined audience and its video duration formats and context. These particular characteristics must be part of the brand strategy to be successful in social media management. Next we will see the particularities of each network in relation to the video content that they can assimilate and the market segment they serve...
September 23, 2020

Today, are videos important in the communication of a brand?

As we have seen previously, a reality of brands in the 21st century is that first of all they have the need to communicate with their […]
August 25, 2020

A guide to get more views of your YouTube channel

Do you want to increase the views of your videos on your YouTube channel? If the answer is YES you should be very aware of the […]
August 18, 2020
Keys to making videos to project your brand

Keys to making videos to project your brand

Main Keys to making videos to project your brand. A picture is worth a thousand words and if this picture is in motion much better.
March 5, 2020

If you’re using a single tool for measurement, think again

Searching on a laptop or smartphone. Shopping via an app or through social media. Watching videos on a tablet or connected TV. Every day, people interact […]
February 28, 2020

Coca-Cola storytelling an incredible campaign that connects with the public

This is a brand that everyone knows: the giant of the Coca-Cola industry. The company has perfectly segmented and located its audience, knows it well and […]
February 18, 2020

Market research methods useful for brands.

Market research has achieved an important role among brands, companies and on their own. To have a reflection of this, Statista reveals that it is an […]
January 22, 2020

2020 Social Media Demographics

We get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to […]
January 21, 2020

Predictive Analytics for Marketing – What’s Possible and How it Works.

Predictive analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, the data were more accessible, and the […]