Advertising And Technology
June 10, 2019
After GDPR came into effect on May 25th, with the aim of fighting ad fraud, European ad tech companies initially reported a 40% drop in media spend […]
May 27, 2019
The world of technology today has brought a multitude of innovations which revolutionize our everyday lives. The impossible has become possible, and there is still much […]
May 24, 2019
Imagine if brands had the opportunity to engage with consumers in ways that were not only relevant and personal but also in an environment where […]
May 6, 2019
Predictive Analytics is among the most useful applications of data science. Using it allows executives to predict upcoming challenges, identify opportunities for growth, and optimize their internal […]
April 29, 2019
Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers helping them drive better results across the customer lifecycle, from acquisition to […]
April 15, 2019
Some rights reserved by Thomas Tolkien Big data is more than just a buzzword. In fact, the huge amounts of data that we’re gathering could well change all […]
March 18, 2019
Part of the Creativity Matters series: Ogilvy’s Alfonso Marian & Angela Fung will join Bart Jenniches from Daydream Advertising to explore how Augmented Reality will redefine […]
March 4, 2019
“95% of the purchase decisions happen in the subconscious” Harvard Business School professor Gerald Zaltman’s latest book, How Customers Think: Essential Insights into the Mind of […]
February 4, 2019
Academics at the universities of Oxford and Stanford think Facebook should give users greater transparency and control over the content they see on its platform. They also believe […]