Advertising And Technology

March 4, 2019

Why is Eye-Tracking Important for Market Research

“95% of the purchase decisions happen in the subconscious” Harvard Business School professor Gerald Zaltman’s latest book, How Customers Think: Essential Insights into the Mind of […]
February 4, 2019

Facebook urged to give users greater control over what they see.

Academics at the universities of Oxford and Stanford think Facebook  should give users greater transparency and control over the content they see on its platform. They also believe […]
January 30, 2019

Using Predictive Analytics in Marketing

Some organizations today are leveraging big data and winning big. In this article, I will be taking a look at how organizations are using predictive analytics […]
January 25, 2019

Video marketing trends for 2019.

Video is one of the most growing advertising formats. Currently, as much as 35% of all expenditure on advertising on the Internet is expenditure on video. […]
January 21, 2019

How Blockchain Will Change Advertising

Blockchain technology has the potential to revolutionize everything from stock trader to advertising. Currently, it is transforming a plethora of industries involving insurance, medical, finance, e-commerce […]
December 10, 2018

What’s the difference between ‘Data’ and ‘Big Data’?

I’m not sure it’s needed but frankly when the topic arises (and it does all the time) it’s just too tempting to pass up. Any definition […]
December 6, 2018

The dawn of Mixed Reality – Five things to look out for

Some rights reserved by gordonplant Multichannel marketing is a phrase that is frequently banded about by the marketing community; a seemingly utopic idea for reaching every customer, everywhere […]
November 23, 2018

Predictive Analytics for Marketing – What’s Possible and How it Works.

Predictive analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, the data were more accessible, and the […]
November 19, 2018

Brands Already Leveraging the Power of Augmented Reality

AR is changing the marketing game. For many marketing teams and CMOs, Augmented Reality (AR) might not be first on the list of new technologies to implement into […]
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