“95% of the purchase decisions happen in the subconscious” Harvard Business School professor Gerald Zaltman’s latest book, How Customers Think: Essential Insights into the Mind of […]

Academics at the universities of Oxford and Stanford think Facebook  should give users greater transparency and control over the content they see on its platform. They also believe […]

Some organizations today are leveraging big data and winning big. In this article, I will be taking a look at how organizations are using predictive analytics […]

Video is one of the most growing advertising formats. Currently, as much as 35% of all expenditure on advertising on the Internet is expenditure on video. […]

Blockchain technology has the potential to revolutionize everything from stock trader to advertising. Currently, it is transforming a plethora of industries involving insurance, medical, finance, e-commerce […]

I’m not sure it’s needed but frankly when the topic arises (and it does all the time) it’s just too tempting to pass up. Any definition […]

Some rights reserved by gordonplant Multichannel marketing is a phrase that is frequently banded about by the marketing community; a seemingly utopic idea for reaching every customer, everywhere […]

Predictive analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, the data were more accessible, and the […]