Advertising And Technology

November 23, 2018

Predictive Analytics for Marketing – What’s Possible and How it Works.

Predictive analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, the data were more accessible, and the […]
November 19, 2018

Brands Already Leveraging the Power of Augmented Reality

AR is changing the marketing game. For many marketing teams and CMOs, Augmented Reality (AR) might not be first on the list of new technologies to implement into […]
October 29, 2018

Why Mobile Page Speed Is a Visual Designer’s Problem.

  Visual designers’ goals haven’t changed much in the last two decades, but the media in which they work has evolved rapidly. Jason Cohen, global technical […]
October 1, 2018

The Death of Interstitial ads

Some rights reserved by cogdogblog Interstitial, also referred to as banner or pop-up ads, may be calling on death’s door. Previously thought to boost conversion rates, prestitials (loaded […]
September 20, 2018

How Does Spotify Ad Studio Work?

You can now create and manage audio ad campaigns on Spotify in minutes using Spotify Ad Studio. Spotify Ad Studio is a self-serve platform similar to […]
September 3, 2018

What Millennials Want Online and Off.

Some rights reserved by State Farm In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But […]
August 29, 2018

Examples of Interactive Billboards .

Billboards have long been seen as blemish marring the sides of our roads and disfiguring our views. In 1960, ad man Howard Luck Gossage penned an essay for […]
August 20, 2018

The 2018 Native Advertising Technology Landscape.

The Native Advertising Institute presents to you the 2018 Native Advertising Technology Landscape with more than 400 vendors for you to dive into. In 2017 the […]
July 23, 2018

How Beacons Technology Can Reshape Retail Marketing

Some rights reserved por MsK_ Beacon technology is poised to change the way consumers interact with brands, making devices more helpful and revolutionizing the way retail marketers […]
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