Advertising And Technology

August 5, 2019

Inside Google Marketing: How we measure the bottom-line impact of our advertising campaigns

We have so many marketing metrics at our disposal that we end up measuring both what matters and what doesn’t. Google’s Avinash Kaushik shares three tips […]
July 8, 2019

How to Drive a Data-Driven Marketing Strategy

Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need […]
June 10, 2019

How Extended Privacy Regulations After GDPR Affect The Advertising

After GDPR came into effect on May 25th, with the aim of fighting ad fraud, European ad tech companies initially reported a 40% drop in media spend […]
May 27, 2019

Mixed Reality and the Future of Ads

The world of technology today has brought a multitude of innovations which revolutionize our everyday lives. The impossible has become possible, and there is still much […]
May 24, 2019

Brands, Bots & Banter – why marketers should chat

  Imagine if brands had the opportunity to engage with consumers in ways that were not only relevant and personal but also in an environment where […]
May 6, 2019

The Best Data Science Methods for Predictive Analytics

Predictive Analytics is among the most useful applications of data science. Using it allows executives to predict upcoming challenges, identify opportunities for growth, and optimize their internal […]
April 29, 2019

The data driven marketing revolution: are we there yet?

Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers helping them drive better results across the customer lifecycle, from acquisition to […]
April 15, 2019

Big Data in Marketing: 5 Use Cases. (There are a lot more than just 5).

Some rights reserved by Thomas Tolkien Big data is more than just a buzzword. In fact, the huge amounts of data that we’re gathering could well change all […]
March 18, 2019

How can you create great brand experience with Augmented Reality (AR)?

Part of the Creativity Matters series: Ogilvy’s Alfonso Marian & Angela Fung will join Bart Jenniches from Daydream Advertising to explore how Augmented Reality will redefine […]
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