Advertising And Technology
August 18, 2020
Main Keys to making videos to project your brand. A picture is worth a thousand words and if this picture is in motion much better.
March 5, 2020
Searching on a laptop or smartphone. Shopping via an app or through social media. Watching videos on a tablet or connected TV. Every day, people interact […]
February 28, 2020
This is a brand that everyone knows: the giant of the Coca-Cola industry. The company has perfectly segmented and located its audience, knows it well and […]
February 18, 2020
Market research has achieved an important role among brands, companies and on their own. To have a reflection of this, Statista reveals that it is an […]
January 22, 2020
We get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to […]
January 21, 2020
Predictive analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, the data were more accessible, and the […]
January 8, 2020
I’m not sure it’s needed but frankly when the topic arises (and it does all the time) it’s just too tempting to pass up. Any definition […]
January 6, 2020
Have you heard of the zero-click results? You have probably seen them. A zero-click search result is in which Google automatically offers an answer to your […]
December 18, 2019
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, […]