Advertising And Technology

May 16, 2017

How Beacons Technology Can Reshape Retail Marketing

Some rights reserved por MsK_ Beacon technology is poised to change the way consumers interact with brands, making devices more helpful and revolutionizing the way retail marketers […]
May 15, 2017

The Death of Interstitial ads

Some rights reserved by cogdogblog Interstitial, also referred to as banner or pop-up ads, may be calling on death’s door. Previously thought to boost conversion rates, prestitials (loaded […]
May 1, 2017

What is an interactive billboard?

This weeks topic is Interactive Billboards! Firstly, What is the difference between a Billboard and an Interactive Billboard, isn`t it the same thing? Well not really, […]
April 17, 2017

Why Mobile Page Speed Is a Visual Designer’s Problem.

  Visual designers’ goals haven’t changed much in the last two decades, but the media in which they work has evolved rapidly. Jason Cohen, global technical […]
April 3, 2017

The Best Tools for Consumer Insights.

The best RFPs, creative briefs, and content strategies have one thing in common: meaningful consumer insights. Here, Global Director Kim Larson and Insights Lead Jason Klein, […]
March 20, 2017

Adidas steps away from TV advertising.

Some rights reserved By googlisti Adidas is leaving behind TV advertising as it seeks to quadruple its e-commerce revenues by 2020, Chief Executive Kasper Rorsted told […]
March 13, 2017

3 Things every marketer should do now about ad blocking

Ever since Apple announced that it would enable “content blockers” (Apple-speak for ad blockers) in iOS9, we have seen a flurry of media and industry attention […]
March 6, 2017

What Millennials Want Online and Off.

Some rights reserved by State Farm In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But […]
February 20, 2017

Examples of Interactive Billboards .

Billboards have long been seen as blemish marring the sides of our roads and disfiguring our views. In 1960, ad man Howard Luck Gossage penned an essay for […]
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