Advertising And Technology

January 22, 2020

2020 Social Media Demographics

We get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to […]
January 21, 2020

Predictive Analytics for Marketing – What’s Possible and How it Works.

Predictive analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, the data were more accessible, and the […]
January 8, 2020

What’s the difference between ‘Data’ and ‘Big Data’?

I’m not sure it’s needed but frankly when the topic arises (and it does all the time) it’s just too tempting to pass up. Any definition […]
January 6, 2020

Optimization for on-SERP SEO. What is it? … A new objective for SEO?

Have you heard of the zero-click results? You have probably seen them. A zero-click search result is in which Google automatically offers an answer to your […]
December 18, 2019

AUGMENTED RETAIL: THE NEW CONSUMER REALITY

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, […]
December 9, 2019

Examples of Interactive Billboards .

Billboards have long been seen as blemish marring the sides of our roads and disfiguring our views. In 1960, ad man Howard Luck Gossage penned an essay for […]
August 5, 2019

Inside Google Marketing: How we measure the bottom-line impact of our advertising campaigns

We have so many marketing metrics at our disposal that we end up measuring both what matters and what doesn’t. Google’s Avinash Kaushik shares three tips […]
July 8, 2019

How to Drive a Data-Driven Marketing Strategy

Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need […]
June 10, 2019

How Extended Privacy Regulations After GDPR Affect The Advertising

After GDPR came into effect on May 25th, with the aim of fighting ad fraud, European ad tech companies initially reported a 40% drop in media spend […]
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