Advertising And Technology

September 4, 2017

5 ways to maintain your SEO ranking

Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your website, it’s impossible to […]
August 21, 2017

How Durex Used Tech To Succeed In China

Photo: Some rights reserved by aslakr Selling condoms in China isn’t easy according to Reckitt Benckiser, the British consumer-products company, which in 2010 acquired Durex, an […]
August 7, 2017

How innovation is changing the digital advertising

This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. There’s no question that consumers are increasing the amount of […]
July 24, 2017

How to get positioned for the coming VR wave

By now, you’ve heard the promise and read the press: Virtual reality is on the verge of becoming a groundbreaking step forward for many interests — […]
July 10, 2017

What Is Mixed Reality, and Can It Take Augmented Reality Mainstream?

Some rights reserved by mugwumpian The term “mixed reality” has been thrown about a lot as of late, but pinning down a precise definition has proven elusive. After […]
June 27, 2017

Lessons Learned From Experiments in Creating VR Content.

Some rights reserved by re:publica 2017 #LoveOutLoud Virtual Reality (VR) creates infinite storytelling possibilities. But VR for advertising has many wondering, “How easy it to make truly engaging […]
June 26, 2017

5 Techniques for a Better Landing Page

(CC) Gavin Llewellyn. Ah, the infamous landing page, the page where people decide: Yes! This is for me!! or Wow, that’s a waste of time. As […]
June 13, 2017

Examples of marketing applications of the Internet of Things

Marketers love new tech and new trends, sometimes they don’t get them quite right at first, or sometimes they nail them (e.g. Buzzfeed on Snapchat). One […]
June 12, 2017

Marketing Strategies and Technologies.

Here is a list of some of best recommended online marketing strategies and technologies. It doesn’t come off as a surprise that marketers find themselves overwhelmed […]
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