Advertising And Technology

May 6, 2019

The Best Data Science Methods for Predictive Analytics

Predictive Analytics is among the most useful applications of data science. Using it allows executives to predict upcoming challenges, identify opportunities for growth, and optimize their internal […]
April 29, 2019

The data driven marketing revolution: are we there yet?

Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers helping them drive better results across the customer lifecycle, from acquisition to […]
April 15, 2019

Big Data in Marketing: 5 Use Cases. (There are a lot more than just 5).

Some rights reserved by Thomas Tolkien Big data is more than just a buzzword. In fact, the huge amounts of data that we’re gathering could well change all […]
March 18, 2019

How can you create great brand experience with Augmented Reality (AR)?

Part of the Creativity Matters series: Ogilvy’s Alfonso Marian & Angela Fung will join Bart Jenniches from Daydream Advertising to explore how Augmented Reality will redefine […]
March 4, 2019

Why is Eye-Tracking Important for Market Research

“95% of the purchase decisions happen in the subconscious” Harvard Business School professor Gerald Zaltman’s latest book, How Customers Think: Essential Insights into the Mind of […]
February 4, 2019

Facebook urged to give users greater control over what they see.

Academics at the universities of Oxford and Stanford think Facebook  should give users greater transparency and control over the content they see on its platform. They also believe […]
January 30, 2019

Using Predictive Analytics in Marketing

Some organizations today are leveraging big data and winning big. In this article, I will be taking a look at how organizations are using predictive analytics […]
January 25, 2019

Video marketing trends for 2019.

Video is one of the most growing advertising formats. Currently, as much as 35% of all expenditure on advertising on the Internet is expenditure on video. […]
January 21, 2019

How Blockchain Will Change Advertising

Blockchain technology has the potential to revolutionize everything from stock trader to advertising. Currently, it is transforming a plethora of industries involving insurance, medical, finance, e-commerce […]
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