Advertising And Technology

October 23, 2020

Why each social network requires a different type of video?

Social networks have become multimedia channels where video messages have taken a stellar role in recent years, generating more audience than other information formats. However, the characteristics of each network are not the same in audience or in the video formats they can handle (duration and content). This forces advertisers to know the specific characteristics of each network in order to draw up an effective strategy to guarantee optimal advertising investment for video content. In summary: Each social network has its clearly defined audience and its video duration formats and context. These particular characteristics must be part of the brand strategy to be successful in social media management. Next we will see the particularities of each network in relation to the video content that they can assimilate and the market segment they serve...
July 8, 2019

How to Drive a Data-Driven Marketing Strategy

Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused on action and data. A data-driven marketing strategy can make all the strength and weaknesses of your business apparent. This means that you will be able to make strategic decisions that will help your company’s marketing efforts become more successful.
August 18, 2020
Keys to making videos to project your brand

Keys to making videos to project your brand

A video, when well produced, allows you to be concise in your message and capture the audience's interest in the first few seconds. Remember that in these modern times your audience rarely has unlimited time to make contact with your brand. Your audience only has MICRO-MOMENTS in most cases. Statistics comment that the audience gives you a period of up to 10 seconds to give you the opportunity to captivate in order to view a complete message. We are convinced that this statistic is very generous, we have seen in Internet consumption statistics of most of our clients that they will give you a maximum 5 seconds of opportunity to convince yourself to continue viewing the message relate to your brand.
September 23, 2020

Today, are videos important in the communication of a brand?

As we have seen previously, a reality of brands in the 21st century is that first of all they have the need to communicate with their target audience in order to establish effective communication and add value to that audience. After an assessment by the client about the brand's offer, they begin to transit the sales funnel. That means that first you give value and then you receive the purchase of your product or service from your target market. Like life itself …. give to receive!
May 6, 2019

The Best Data Science Methods for Predictive Analytics

Predictive Analytics is among the most useful applications of data science. Using it allows executives to predict upcoming challenges, identify opportunities for growth, and optimize their internal operations. There isn’t a single way to do predictive analytics, though; depending on the goal, different methods provide the best results. Predictive analytics has a wide spectrum of potential applications. It follows logically that there’s an equally wide variety of models in use. Here is a summary of the main options...
October 26, 2020

Importance of video content for brand advertising.

Much has been said about the importance of videos in a brand's marketing strategy, however, let's talk more specifically. Are videos important as part of an effective brand communication strategy? Let's listen to the market.
March 25, 2021

Decoding a buyer’s decisions during their journey through the sales funnel

There is a direct relationship between the complexity of a buyer’s behavior, as they travel through the sales funnel, and the number of online shopping options that currently exist for each product category. In this environment, buyers make decisions in a rather messy and increasingly complex way. We know, for example, that what happens between the end point of the process (purchase trigger) and the process of deciding to purchase is not linear. Also that there is a complex network of contact points with possible options that vary from person to person. However, what is less clear to us is how buyers process all the investigated information and the criteria that ultimately validate the final purchase. Consumer access to media and information has led to the growth of important influences that do not fit within the traditional approach to brand marketing. This has great implications for brands large and small, since it is possible that because they do not understand the change that is taking place in consumption patterns, their marketing initiatives do not have the ROI that they could potentially have. Of course, figuring out what consumers think and how they behave is not a new Idea. It is an aspiration that has always been at the heart of marketing. But, as we are about to discover, the context in which marketers try to achieve this goal has changed dramatically.
April 9, 2021

How to create and optimize a successful YouTube channel for your brand.

What is Youtube? Some think that YouTube counts as a social network. Others see it more as an online video platform. But the truth is that YouTube has two billion monthly registered users around the world and ranks as the most used online platform. This is not something that can be ignored by any brand. So in that sense, whether or not YouTube meets the criteria for social media is irrelevant. It is more popular than all of them. But with over 500 hours of video uploaded per minute, effective YouTube marketing is easier said than done. However, YouTube and the rest of the networks have something in common. If brands want to have some level of relevance, they must have a strategy and must be clear that they must think outside the box in order to have a hook with their potential audience. Year after year we see how brands give after feet on YouTube and fail to understand that they must do things differently, from a creative point of view, in order to make effective use of this powerful channel. Until this is understood, we will continue to see fortunate phenomena that an independent producer has a much larger audience than economically powerful brands. We like that, as it places greater emphasis for success on creativity and strategy than on money.
June 7, 2021
marketing interactive videos and their usefulness

What are marketing interactive videos and what is their usefulness?

You are already well known for all the benefits of using video marketing to reach your audience with your brand. Now imagine using your creative thinking skills to make an interactive video so that you can reach your audience to project your brand. That is already possible! Traditional linear video has dominated this medium for a long time, since the first cinematographic projections of the early 20th century. What is an interactive video? Interactive video allows you to offer an interactive experience to viewers by essentially giving them the opportunity to choose how the story that is being told unfolds, which allows you to customize how your brand relates to the viewer according to their tastes and decisions...