Advertising And Technology

September 23, 2020

Today, are videos important in the communication of a brand?

As we have seen previously, a reality of brands in the 21st century is that first of all they have the need to communicate with their […]
September 18, 2020

How to create and optimize a successful YouTube channel for your brand.

What is Youtube? Some think that YouTube counts as a social network. Others see it more as an online video platform. But the truth is that […]
September 14, 2020

What videos should make a brand to effectively reach its audience?

The key to successful content marketing is being able to deliver the right content at the right time. Video content, as the star element of content […]
September 7, 2020

What Virtual Reality Means for Retail

While the debate will continue around businesses’ expectations of virtual reality's potential vs. the realities of consumer adoption, VR has gone ahead and found a growing number of ways to make business and industry more efficient, more effective and better connected to its customers. And not always in the most obvious ways. Take VR retail as an example.
August 31, 2020
marketing interactive videos and their usefulness

What are marketing interactive videos and what is their usefulness?

Interactive video allows you to offer an interactive experience to viewers by essentially giving them the opportunity to choose how the story that is being told unfolds, which allows you to customize how your brand relates to the viewer according to their tastes and decisions.
August 25, 2020

A guide to get more views of your YouTube channel

Do you want to increase the views of your videos on your YouTube channel? If the answer is YES you should be very aware of the […]
August 21, 2020

Each social network requires a different type of video. Why?

Social networks have become multimedia channels where video messages have taken a stellar role in recent years, generating more audience than other information formats. However, the characteristics of each network are not the same in audience or in the video formats they can handle (duration and content).
August 18, 2020
Keys to making videos to project your brand

Keys to making videos to project your brand

Main Keys to making videos to project your brand. A picture is worth a thousand words and if this picture is in motion much better.
March 5, 2020

If you’re using a single tool for measurement, think again

Searching on a laptop or smartphone. Shopping via an app or through social media. Watching videos on a tablet or connected TV. Every day, people interact […]
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