Advertising And Technology

May 6, 2021

Will the mass consumption of videos continue to grow?

If any marketing trend can claim to be the defining tactic of the last ten years, video is surely there. A decade ago, video was a spectacular and expensive luxury. Since then, it has become a staple, an accessible and affordable must-have to help engage audiences, explain products, and support customers.
April 9, 2021

How to create and optimize a successful YouTube channel for your brand.

What is Youtube? Some think that YouTube counts as a social network. Others see it more as an online video platform. But the truth is that YouTube has two billion monthly registered users around the world and ranks as the most used online platform. This is not something that can be ignored by any brand. So in that sense, whether or not YouTube meets the criteria for social media is irrelevant. It is more popular than all of them. But with over 500 hours of video uploaded per minute, effective YouTube marketing is easier said than done. However, YouTube and the rest of the networks have something in common. If brands want to have some level of relevance, they must have a strategy and must be clear that they must think outside the box in order to have a hook with their potential audience. Year after year we see how brands give after feet on YouTube and fail to understand that they must do things differently, from a creative point of view, in order to make effective use of this powerful channel. Until this is understood, we will continue to see fortunate phenomena that an independent producer has a much larger audience than economically powerful brands. We like that, as it places greater emphasis for success on creativity and strategy than on money.
April 5, 2021

The characteristics of effective brand video for the 21st century.

Add value to your audience and your audience will give you back value… .Yes, you must first give and then receive, those are the rules of effective 21st century media. The consumption of videos on the Internet is becoming more and more massive and occupies the place of honor among the most consumed content on the Internet, and it is on the rise. This is good news and bad news for advertisers, since while it is good that a medium as expressive and powerful for brands as video captures consumer attention, it is also true that the amount of content available on the web makes it necessary for branded videos to win over consumer preference. And believe us, the competition is strong and does not depend on economic power … we are tired of seeing how a “YouTuber” alone, with a lot of creativity, can perfectly captivate the consumer’s preference over many brands with a lot of economic power. However, we believe that it is not about competing against that YouTuber, it is about understanding the person with whom we want to communicate and understanding the rules of the environment where we want to do it. Users see more and more content related to what they like, if advertisers understand how to add value to the person who is consuming videos on the internet then they will have more opportunities to reach them when they are most interested in what they see. This, as we’ve said before, also means that advertisers have to stand out from a myriad of content.
March 25, 2021

Decoding a buyer’s decisions during their journey through the sales funnel

There is a direct relationship between the complexity of a buyer’s behavior, as they travel through the sales funnel, and the number of online shopping options that currently exist for each product category. In this environment, buyers make decisions in a rather messy and increasingly complex way. We know, for example, that what happens between the end point of the process (purchase trigger) and the process of deciding to purchase is not linear. Also that there is a complex network of contact points with possible options that vary from person to person. However, what is less clear to us is how buyers process all the investigated information and the criteria that ultimately validate the final purchase. Consumer access to media and information has led to the growth of important influences that do not fit within the traditional approach to brand marketing. This has great implications for brands large and small, since it is possible that because they do not understand the change that is taking place in consumption patterns, their marketing initiatives do not have the ROI that they could potentially have. Of course, figuring out what consumers think and how they behave is not a new Idea. It is an aspiration that has always been at the heart of marketing. But, as we are about to discover, the context in which marketers try to achieve this goal has changed dramatically.
March 10, 2021

What Virtual Reality Means for Retail

While the debate will continue around businesses’ expectations of virtual reality's potential vs. the realities of consumer adoption, VR has gone ahead and found a growing number of ways to make business and industry more efficient, more effective and better connected to its customers. And not always in the most obvious ways. Take VR retail as an example...
February 17, 2021

Relevance is key for a sales funnel to work

In previous articles (see link below) we have talked about relevance. We emphasize that it is the key to effective advertising. Why? Because if something is […]
December 6, 2020
marketing interactive videos and their usefulness

What are marketing interactive videos and what is their usefulness?

You are already well known for all the benefits of using video marketing to reach your audience with your brand. Now imagine using your creative thinking skills to make an interactive video so that you can reach your audience to project your brand. That is already possible! Traditional linear video has dominated this medium for a long time, since the first cinematographic projections of the early 20th century. What is an interactive video? Interactive video allows you to offer an interactive experience to viewers by essentially giving them the opportunity to choose how the story that is being told unfolds, which allows you to customize how your brand relates to the viewer according to their tastes and decisions...
December 2, 2020

What videos should make a brand to effectively reach its audience?

The key to successful content marketing is being able to deliver the right content at the right time. Video content, as the star element of content marketing, does not escape this reality. Your marketing goals should drive the types of videos you create and when you deliver them to your audience. By knowing what creative marketing videos you can produce, you can choose the story you want to tell and make an informed decision on how to tell it. This will help you optimize your marketing campaigns for the stories, formats and platforms that work best for your brand, as as we have said before, it is not about publishing whatever it is, there must be a content strategy for networks .
October 26, 2020

Importance of video content for brand advertising in 2020… and in the years to come.

Much has been said about the importance of videos in a brand’s marketing strategy, however, let’s talk more specifically: Are videos important as part of an […]