Advertising And Technology

December 10, 2018

What’s the difference between ‘Data’ and ‘Big Data’?

I’m not sure it’s needed but frankly when the topic arises (and it does all the time) it’s just too tempting to pass up. Any definition […]
December 6, 2018

The dawn of Mixed Reality – Five things to look out for

Some rights reserved by gordonplant Multichannel marketing is a phrase that is frequently banded about by the marketing community; a seemingly utopic idea for reaching every customer, everywhere […]
November 29, 2018

Using Predictive Analytics in Marketing

Some organizations today are leveraging big data and winning big. In this article, I will be taking a look at how organizations are using predictive analytics […]
November 23, 2018

Predictive Analytics for Marketing – What’s Possible and How it Works.

Predictive analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, the data were more accessible, and the […]
November 19, 2018

Brands Already Leveraging the Power of Augmented Reality

AR is changing the marketing game. For many marketing teams and CMOs, Augmented Reality (AR) might not be first on the list of new technologies to implement into […]
October 29, 2018

Why Mobile Page Speed Is a Visual Designer’s Problem.

  Visual designers’ goals haven’t changed much in the last two decades, but the media in which they work has evolved rapidly. Jason Cohen, global technical […]
October 1, 2018

The Death of Interstitial ads

Some rights reserved by cogdogblog Interstitial, also referred to as banner or pop-up ads, may be calling on death’s door. Previously thought to boost conversion rates, prestitials (loaded […]
September 20, 2018

How Does Spotify Ad Studio Work?

You can now create and manage audio ad campaigns on Spotify in minutes using Spotify Ad Studio. Spotify Ad Studio is a self-serve platform similar to […]
September 3, 2018

What Millennials Want Online and Off.

Some rights reserved by State Farm In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But […]
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