Advertising And Technology

March 5, 2020

If you’re using a single tool for measurement, think again

Searching on a laptop or smartphone. Shopping via an app or through social media. Watching videos on a tablet or connected TV. Every day, people interact […]
February 28, 2020

Coca-Cola storytelling an incredible campaign that connects with the public

This is a brand that everyone knows: the giant of the Coca-Cola industry. The company has perfectly segmented and located its audience, knows it well and […]
February 18, 2020

Market research methods useful for brands.

Market research has achieved an important role among brands, companies and on their own. To have a reflection of this, Statista reveals that it is an […]
January 22, 2020

2020 Social Media Demographics

We get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to […]
January 21, 2020

Predictive Analytics for Marketing – What’s Possible and How it Works.

Predictive analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, the data were more accessible, and the […]
January 8, 2020

What’s the difference between ‘Data’ and ‘Big Data’?

I’m not sure it’s needed but frankly when the topic arises (and it does all the time) it’s just too tempting to pass up. Any definition […]
January 6, 2020

Optimization for on-SERP SEO. What is it? … A new objective for SEO?

Have you heard of the zero-click results? You have probably seen them. A zero-click search result is in which Google automatically offers an answer to your […]
December 18, 2019

AUGMENTED RETAIL: THE NEW CONSUMER REALITY

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, […]
December 9, 2019

Examples of Interactive Billboards .

Billboards have long been seen as blemish marring the sides of our roads and disfiguring our views. In 1960, ad man Howard Luck Gossage penned an essay for […]
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