
We get it, fellow marketers —sometimes, you just need the numbers.
The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan.
The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run.
Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2020, including everything from Instagram to TikTok.
Facebook
Instagram
Twitter
- Twitter has over 330 monthly active users. (Statista)
- The U.S. is the country with the most Twitter users, at 48 million. (Statista)
- Twitter users are 24% male and 21% female. (Statista)
- According to Twitter’s internal data, Twitter is the #1 platform for discovery. (Twitter for Business)
- 32% of Twitter users have a median income of $75,000. (The Rainmaker Blog)
- 27% of Twitter users are between 30-49. (The Rainmaker Blog)
- There are 29% of Twitter users living in urban areas. (The Rainmaker Blog)
Snapchat
TikTok
- TikTok is available in over 150 markets in 75 languages. (App Ape Lab)
- There are 500 million monthly active TikTok users. (App Ape Lab)
- TikTok users are 55% male and 44% female. (App Ape Lab)
- The most popular age group of TikTok users are teens, with 21% male teenagers and 18% female teenagers. (Business of Apps)
- In Asia, the #1 market for TikTok is Cambodia. (Business of Apps)
- Half of TikTok users are under the age of 34. (MarketingCharts)
- 37% of adult TikTok users have a median income of over $100,000. (MarketingCharts)
- 41% of TikTok users are teens. (Oberlo)
YouTube
- 81% of US internet users aged 18-25 watch YouTube videos. (Statista)
- YouTube has two billion monthly logged in videos. (Statista)
- 15% of YouTube’s traffic comes from the U.S. (Alexa)
- 73% of adults watch YouTube videos. (Pew Research Center)
LinkedIn
- LinkedIn has 660 million members. (We Are Social)
- The website is available in 24 different languages. (We Are Social)
- The region with the most users is Europe, with over 206 million. (We Are Social)
- LinkedIn has the fastest growing membership rate among 18-24-year-olds. (We Are Social)
Reddit
By: Kayla Carmicheal
From: blog.hubspot.com