Brand Management Update

February 13, 2017
ROI

The Return on marketing investment (ROMI).

Some rights reserved by jayninelessons Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing […]
January 30, 2017
dashboard 2

Marketing Dashboards for Visualizing Performance.

Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI […]
January 16, 2017

Interactive Content Marketing: A Glimpse Into the Future of Content Marketing.

By Jayson Demers. You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is […]
December 17, 2016

Top 8 Marketing Trends That Will Define 2017

At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance […]
November 23, 2016

10 Reasons Why Influencer Marketing is the Next Big Thing

As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did […]
November 16, 2016
snap

6 Ways Small Businesses Should Use Snapchat

Snapchat is increasingly becoming the platform to be on in social media marketing these days, but in reality — it has some big limitations for small […]
November 11, 2016

Omni-Channel Marketing

This great trend speaks of being a relevant brand is not so important to be everywhere, but to be in new channels, unexpected channels and especially […]
November 5, 2016
vr

10 best uses of virtual reality in marketing

Here’s why VR Marketing campaigns are so successful: VR solves a huge problems marketers have around engagement and awareness for the following reasons:
September 28, 2016

Why debranding is the future

Should brands strip back the marketing veneer and focus more on the quality of their products?  As advertising loses its impact, brands are looking for new […]