Brand Management Update

March 27, 2017

How To Evaluate Market Demand For Your New Product Idea

In this article we evaluate the potential demand for a product we choose from the previous post, look at niche opportunities that exist around it and […]
February 27, 2017

The 6 Marketing Metrics & KPIs Your CEO Actually Cares About.

Some rights reserved by Skakerman Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing […]
February 13, 2017

The Return on marketing investment (ROMI).

Some rights reserved by jayninelessons Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing […]
January 30, 2017

Marketing Dashboards for Visualizing Performance.

Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI […]
January 16, 2017

Interactive Content Marketing: A Glimpse Into the Future of Content Marketing.

By Jayson Demers. You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is […]
December 17, 2016

Top 8 Marketing Trends That Will Define 2017

At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance […]
November 23, 2016

10 Reasons Why Influencer Marketing is the Next Big Thing

As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did […]
November 16, 2016

6 Ways Small Businesses Should Use Snapchat

Snapchat is increasingly becoming the platform to be on in social media marketing these days, but in reality — it has some big limitations for small […]
November 11, 2016

Omni-Channel Marketing

This great trend speaks of being a relevant brand is not so important to be everywhere, but to be in new channels, unexpected channels and especially […]