3 Brands Creating Epic Experiences with 360 Video
There’s been a lot of buzz this year about the epicness that is 360-degree video, with brands that have big visual elements—think tourism, products with high design concepts, any kind of sport or performance—making the most of what 360 video has to offer.
Google Search removes ‘mobile-friendly’ label, will start negatively ranking mobile interstitials in 2017
Google announced two updates to mobile search results: an aesthetic one rolling out now and an algorithmic one coming next year. The former consists of removing the “mobile-friendly” label in search results and the latter will punish mobile sites that use interstitials. The goal is to “make finding content easier for users,” though as always, the company […]
These Social Media Tips Will Make You Rethink Recruiting
Christiaan Colen - CC BY-SA 2.0 In a world connected by smartphones and social media, attracting and recruiting talent is constantly changing. Companies realize that merely posting an opening on leading job boards won’t cut it anymore. They need to turn to their employees, who are credible voices for the employer brand to develop and maintain a […]
How Guerilla Marketing Works for Small Businesses
Thomas Høyrup Christensen - CC BY 2.0 If you’re like most small business owners, you probably have a small library of books and a host of bookmarked webpages offering great advice on how to market your business and stand out from the competition. But let’s face it, many marketing strategies are geared toward businesses that enjoy […]
The boy who learned to fly – short film
Even though I’m not exactly a conventional sports fan (a nerdy film geek? shocking, I know!), I always look forward to the Olympics. The pageantry—a literal parade of nations full of competing athletes—is magical. It’s also something that is inherently cinematic—grandiose and worthy of an iconic John Williams score.
How the 2016 Olympic Logo and Font Were Created
The Olympics is a place where dreams come true — including for designers, who create everything from the logos to the tickets, the mascots to medals for every Games. To finish all of the Olympics collateral in time, the Olympic design committee outsources the different jobs to various local firms. These projects can overlap across […]
Instagram Launches Instagram Stories: What They Are, How They Work and How Brands Can Use Them
In a bold move to encourage its users to create and share more content on the platform,Instagram has announced Instagram Stories, a feature that lets users post photos and videos that vanish after 24 hours. The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth.
The 70s Are Alive in Bold, Colorful Silhouettes
ॐ (Rewriting history in India for @larepubblica) A photo posted by Olimpia Zagnoli (@olimpiazagnoli) on Jun 5, 2016 at 9:51am PDT With T. Rex and Thin Lizzy among her favorite artists, Italian illustrator Olimpia Zagnoli‘s feel like a relic of the 70s with a sleek, modern update. Present are the vibrant blocks of colors of the […]
What Instagram’s analytics API means for social marketers
The savviest social marketers aren’t throwing pasta at the wall to see what sticks anymore. Social media marketing has become a more data-driven endeavor, with an emphasis on analytics and the insights gained from using data to make decisions.
Captivating Murals in Malaysia
Invited for the very first time in 2014 to paint in Malaysia, the Russian street artist Julia Volchkova since then to have settled the artistic bases of a true frendship story between her and the country.
The Moment by Karis Oh
There’s an old anecdote that is often attributed to writer Ernest Hemingway. Supposedly, according to internet lore (i.e. take it with a grain of salt), someone challenged Hemingway to write a six-word short story that could make people cry. The famous author’s response to the challenge? The following words: “For Sale: Baby Shoes. Never Worn.”
5 Ways to Reuse Your Content Across Social Media Platforms
Social media doesn’t have to be a major time sink. You can boost your engagement with customers and prospects across channels simply by repurposing your original content.
Portraits of Famous People Made with Donuts
The Photographic arrangements of Candice CMC receive an immediate response on the part of the viewer. When viewed from a distance, you see the recognizable face, but you realize that it has a certain look to it, then, as you get closer you say to yourself…”Donuts”
Hipopotamy by Piotr Dumała
The controversial winner of numerous animation festivals throughout 2014 and 2015, Piotr Dumała’s short film is guaranteed to provoke a reaction in viewers. Eyewitness testimony confirms that the film was “modestly booed” at its winner’s screening at the fest. The reasons are clear, and in fact reasonable. Rape and infanticide are depicted in the film, […]
5 Techniques for a Better Landing Page
(CC) Gavin Llewellyn. www.onetoomanymornings.co.uk Ah, the infamous landing page, the page where people decide: Yes! This is for me!! or Wow, that’s a waste of time. As entrepreneurs, it’s our job to increase the number of “YES’s” compared to the “NO’s.” Fortunately, doing this is not that difficult.
How BuzzFeed Discovered the Secret to Success on Social Media
Media historically has been created and distributed to audiences in a very specific way. For example, a radio or television program was written and produced, then broadcast to an audience who would consume it. The audience may or may not have enjoyed the final product, but either way, they had no recourse or input into the […]
Quirky Portraits of a Cat made by his Owner
With his Instagram account Princess Cheeto, the American photographer Hugo Martinez, based in New York, is having fun staging his adorable black and white cat into funny and colorful portraits. It should also be noted that Cheeto is a professional, posing for many brands and commercials!
9 Tips for Creating an Awesome Brand
Creative Commons 3 - CC BY-SA 3.0 - NY – http://nyphotographic.com/ When creating your brand, it’s imperative that you think about everything from your logo to color scheme to to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary legalities, like getting trademarked, in place.
A Stirring Compilation of Kurt Cobain’s Artwork and Journal Excerpts
Motion graphics company Tourist Pictures recently posted a video showing their acid-induced animations for Brett Morgan’s 2015 documentary film, Kurt Cobain: Montage of Heck. At the Portland, Oregon-based company’s helm sits animator Stefan Nadelman who brilliantly weaved together a trove of artworks and journals devised by the Nirvana frontman himself. All in all, the video pays homage to the grunge […]
Instagram Advertising: 3 Mistakes to Avoid
Instagram is the fastest growing social network, so it’s no surprise that advertisers are riding Instagram’s wave of user growth to capture more reach on mobile devices. Instagram’s user experience is packed with visual content and creates a unique opportunity for direct response advertisers to capture more users with image and video ads, and advertisers […]